Retail media company, Zitcha has appointed Phil Bonanno as APAC commercial director, further strengthening its leadership team as the company accelerates growth across the region.
Bonanno joins Zitcha after more than 11 years at Meta, where he served as client partner, developing insight-led strategies and business plans to enhance retail marketing ROI across Facebook and its advertising ecosystem. In the role, he collaborated with major clients and agency partners on audience mapping, creative asset development, and performance analysis to improve business outcomes.
He brings deep retail expertise built over a career spanning store operations, regional leadership, analytics consulting and media strategy, and also serves as an advisor to Retail Cities, a global retail data and insights consultancy focused on fast-growth markets and industries.
Based at Zitcha’s Melbourne headquarters, Bonanno will focus on driving revenue growth across Asia Pacific, supporting retailers and brands seeking more measurable, data-led retail media outcomes, while helping steer Zitcha’s broader commercial strategy.
“Retail has been the through line of my career and I have worked closely with the Zitcha team since before its launch, supporting early partnerships and seeing first-hand how the platform was built to solve real retail challenges. I’ve known and worked alongside Troy (Townsend, Zitcha Group CEO) and Jack Byrne for years, and I’ve always admired their clarity of vision and the culture they create. Joining Zitcha feels like a full-circle moment and an opportunity to help retailers and brands unlock more value from retail media across APAC,” commented Bonanno on his appointment.
“Phil brings a rare combination of retail operational knowledge, media expertise and strategic commercial acumen to both Zitcha, our customers, our partners and finally our prospects unlock long-term retail media value. We’re excited to have someone of his experience choose to join Zitcha as we navigate the next phase of growth, and can’t wait to see him continue the momentum seen since inception in the APAC region,” added Jack Byrne, co-founder and APAC CEO at Zitcha.
His appointment follows last week’s announcement of Steve Biddle as chief commercial officer at Zitcha. Bonanno worked alongside Biddle at Meta, where Biddle led retail media network strategy and solutions.
