Australia’s Media Monitoring Sector Disrupted With Entry Of Streem

Australia’s Media Monitoring Sector Disrupted With Entry Of Streem

Australia’s tightly-held media monitoring sector will gain a new full-service competitor this week that is set to re-invent media intelligence.

Founded by Elgar Welch (a former adviser in the Prime Minister’s office) and Antoine Sabourin (a French-born software engineer), Streem is a full-service media monitoring platform across online, print, TV, radio and social.

Streem delivers customers real-time news alerts and media within minutes of publication or broadcast  direct to their desktop and mobile. Customers can also evaluate the public’s reaction and engagement in their stories through Streem’s live audience data measurement – also in real-time.

Streem’s real-time media intelligence infrastructure is backed by three years of R&D, 18 months of customer commercialisation and significant uptake across the market.

It’s this research and development that convinced Quantium chairman Tony Davis and former ACCC chairman Graeme Samuel to join Streem’s advisory board, according to Welch.

“We spent three years building and commercialising Streem, and the more we spoke to our corporate and government customers, the more dissatisfaction we uncovered with the old-world providers. Customers want speed, flexibility to monitor and transparent pricing,” he said.

“We’ve been delivering Streem to customers for 18 months and have chosen to officially launch now with the backing of not only a great board, but some key clients including Australia’s biggest sports league, major government departments, household consumer brands and top 100 ASX corporates. We’re thrilled about the growth we’ve experienced and the organisations preparing to shift to Streem.”

Davis added: “We are witnessing the emergence of another powerful data and technology-enabled disruptor in the Australian business landscape.

“With its fast and accurate platform, impossible to match with human processes alone, Streem will allow organisations to manage their media and audiences with far greater effect and resonance.”

Please login with linkedin to comment


Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]