B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • AFL
  • Pinterest
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Agency Scorecards
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Australia’s Most Connected Man On LinkedIn Is Giving Readers A Chance To Win Millions
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Australia’s Most Connected Man On LinkedIn Is Giving Readers A Chance To Win Millions
Media

Australia’s Most Connected Man On LinkedIn Is Giving Readers A Chance To Win Millions

Sarah Fleming
Published on: 21st August 2014 at 9:49 AM
Sarah Fleming
Share
4 Min Read
SHARE

Australia’s most connected man on LinkedIn and business author, James Evangelidis, has come up with a way to launch his first thriller this September.

An eBook entitled Maze of Keys, will give the reader and three supporting charities the chance to share in the book’s sales simply by reading it and entering a competition to solve the puzzle.

The minimum guaranteed prize value is US $10,000, regardless of how many books are sold. However there is no maximum prize value – the more books sold, the higher the cash prize.

“If we sell one million books, which is my personal goal, the prize value will be US $3 million with a further US $1 million for charity. An author like John Grisham sells about 10 million books a year on average. If we can sell half that number, the prize value will be US $15 million plus another US $5 million that will be equally split between our supporting charities,” said Evangelidis.

The book can be purchased for US $15 on the Maze of Keys website. Upon purchasing it, readers will be presented with a series of multiple choice questions. All of the clues to the answers are hidden somewhere in the book.

By ‘gamifying’ the traditional process of buying and reading a book, James is hoping to cause waves in the publishing industry.

“Generally, there are two steps to engaging with a book. You buy it and you read it, that’s it. We’re adding one more step – you buy it, read it and solve a puzzle for the chance to win big bucks,” said Evangelidis.

Evangelidis came up with the concept and questioned whether it was even legal. After extensive discussions with his legal team, his advisory board and even a competition consultant, his idea has been verified and authorised. Global accounting firm Ernst & Young will also be the official independent auditors of the entire process.

“Everyone keeps asking me ‘what’s the catch?’ and ‘where’s this money coming from?’. What people don’t realise is that traditional publishers have been making this kind of serious money for years. All we’re doing is sharing that fortune with our readers. I love the idea that readers of my book can potentially share in its profit,” said Evangelidis.

Furthermore, Evangelidis is sharing a sizable chunk of the profits with three supporting charities, all of which are close to his heart. Australian charity Hands Across the Water, Crossroads Foundation in Hong Kong and World Vision will all benefit from the competition’s success.

Evangelidis is a business author but is quick to point out few would have read his previous books. His past projects include The New Trusted Adviser and What Do Accounting Clients Really Want?, but Maze of Keys is his first forray into the world of fiction.

The book itself can be read in just a few hours. Written in the classic thriller genre, Maze of Keys is about Joshua Keys, a high-flying New York executive who is caught in the middle of a vendetta between his biggest client and a mad rich woman bent on getting her way – whatever the cost. Joshua has to find a way to not only save his family but himself from almost certain death.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Nestle, Tatts Group
Share
By Sarah Fleming
Follow:
After completing a Bachelor of Arts (Art History & Theory and Film Studies) and a Master of Media Practice at the University of Sydney, I began working in consumer and lifestyle PR. Sydney-based and currently working as Account Director at Surry Hills agency, WordStorm PR.

Latest News

Heaps Normal Launches Mobile Sound System To ‘Turn Pubs Into Stadiums’
16/07/2025
Delicious. Produce Awards Turns 20
16/07/2025
Mountain Dew & PYRA Launch ‘Dew Drip’ Fashion Capsule Via VaynerMedia
16/07/2025
Agency Scorecard: Publicis Worldwide
16/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?