Australian Geographic Outdoor Announces Relaunch

Australian Geographic Outdoor Announces Relaunch
SHARE
THIS



Aussie adventure lifestyle title Australian Geographic Outdoor has announced it will be relaunched with a new name, new editor and a new look and feel.

From the next issue (September cover date), the title will be known as OUTDOOR and published by Adventures Group Holdings.

OUTDOOR magazine

OUTDOOR magazine

OUTDOOR magazine

Three concepts for the new OUTDOOR magazine.

These changes follow Adventures Group Holdings’ deal with Bauer Media, which saw the group begin publishing Australian Geographic Outdoor in May.

Adventures CEO Rob Gallagher said: “It’s a well-regarded title, but we think it’s time OUTDOOR has its own unique voice.

“The Adventures’ business will support the brand with a new look to showcase the stunning photography, new format that will enhance the reading experience and more dynamic story-telling under the direction of the new editor, Jack Murphy.

“Jack is a highly-regarded content creator in the outdoor and adventure space with proven editing pedigree to match his talents. He will breathe new life into the product by finding new and interesting ways to engage more people around the adventure space.

“We see a significant opportunity to grow the OUTDOOR audience online, particularly through video and on social platforms.”  

Commenting on his appointment, Murphy said: “Fans of OUTDOOR can expect to see a few new faces, a vibrant new look, plenty of stunning imagery and even more inspiring stories of human adventure.

OUTDOOR is about people getting the best out of themselves. We’ll be capturing their hopes and fears, we’ll look inside their travel kits and check out their training regimes, and we’ll tell their story of adventure, leaving the reader with calluses on their hands and sweat on their brow.”

Murphy’s work has been published in Australian Geographic, The Wanderer, 4X4 Australia, Club Marine, Caravan World, Camper, Trade-a-Boat and an Esky full of marine and outdoor magazines.

Adventures content director Travis Godfredson said: “Creating great content is second nature to Jack. He bought a camera at sixteen, started blogging and by the age of 23 he had attracted over 30,000 followers.

OUTDOOR readers and clients will see stories come alive in all mediums – multi-channel publishing is second nature to Jack.”

Please login with linkedin to comment

Adventures Group Holdings Australian Geographic Outdoor Saatchi & Saatchi Sydney

Latest News

Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine
Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW
  • Media

Young Guns Take The Lead With The First PRIA University Mentoring Program In NSW

On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data
  • Media

JCDecaux Teams Up With MyPayNow To Serve Real-Time Data

JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]

Rokt Secures $US80M Series D Investment Round
  • Technology

Rokt Secures $US80M Series D Investment Round

Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]

Nature Invests In New Team Members And Innovation
  • Marketing

Nature Invests In New Team Members And Innovation

Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data sources.

PayPal And Buy From The Bush Launch New Marketplace
  • Media

PayPal And Buy From The Bush Launch New Marketplace

PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]

Wednesday TV Wrap: Gruen Takes A 200K Hit
  • Media

Wednesday TV Wrap: Gruen Takes A 200K Hit

Gruen plummets 200,000 viewers in just one week. However, that's not to say Highway Patrol went up a similar amount.

by B&T Magazine

B&T Magazine
Philippe Krakowsky Named New IPG CEO
  • Advertising
  • Media

Philippe Krakowsky Named New IPG CEO

Philippe "Crackers" Krakowsky named new IPG global CEO. However, says he only uses Crackers on less formal occasions.