Australia Post is reaffirming they are the business behind small business, in a new campaign via GPY&R Melbourne.
Launching with a 60-second film, the campaign showcases small businesses around Australia from Mt Franklin to Kangaloon, Mataranka to Minyerri and Melbourne, the statement is clear; with their extensive network and infrastructure Australia Post is the perfect partner to help make your business dream come true and help you grow online, no matter how small or large.
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The campaign and its extended content will roll out across television, social and digital media and outdoor, and throughout Australia Post’s assets including its stores and online platforms.
Created by GPY&R and directed by Revolver Films’ Stephen Carroll, the campaign is the first of a suite of communications for Australia Post’s “We Love Delivering” brand and culture platform.
Greg Sutherland, chief marketing officer and executive general manager consumer & small business at Australia Post said: “The digital age provides an amazing new set of opportunities for small businesses everywhere underpinned by the creativity of Australians and the ecommerce services of Australia Post. We are excited to share the stories of so many passionate Australians as they take their businesses to the world.”
Matt Farrugia, managing partner at GPY&R said: “As our world becomes increasingly driven by digital enablement, Australia Post continue to develop scalable, adaptable, indispensable services for their customers and community. The campaign shows how Australia Post champions real Australian small businesses and their ideas, and simply demonstrates that with Australia Post, your ideas can be bigger.”
CREDITS
Australia Post
Greg Sutherland: Chief Marketing Officer and Executive General Manager Consumer & Small Business
Jo Whyte: General Manager, Brands & Postal Services Marketing
Chantelle Lane: Head of Brand & Marketing Communications
Katrina Barbaro: Brand Marketing Manager
GPY&R Melbourne
Managing Partner: Matt Farrugia
Senior Account Director: Matthew Hunt
Senior Account Manager: Sarah Naumoski
Planning Director: Mike Hyde
Senior Strategist: Alex Horner
Executive Producer: Romanca Jasinski
ECD: Ben Coulson
Senior Writers: Charles Bayliss/Katie Britton
Senior Art Director: Ant Larcombe
Executive Digital Producer: Nadia Samat
Production Co: Revolver Film
Director: Stephen Carroll
ECD: Michael Ritchie/Pip Smart
Producer: Tobias Webster
DOP: Ari Wegner
Post Production: The Butchery/Refinery
Producer: Kate Guest/Elle Bilston
Editor: Dan Lee
Online: Eugene Richards
Executive Producer XYZ: Garett Mayow
Designers: Stephen Watkins, Luca Schenato, Sinem Vardarli
Music Supervisor: Karl Richter, Level Two Music
Sound Engineer: Paul Le Couteur, Flagstaff Studio
Photography: Sam I am
Photographer: Cory White
