APT Travel Group Appoints Datarati To Handle Marketing Automation

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Australian-owned global touring and cruising business APT Travel Group (ATG) has appointed customer journey and experience agency Datarati to manage its marketing automation.

The win comes as Asia Escape Holidays has also selected Datarati to implement its omni-channel marketing as part of a multi-year project.

ATG, which includes leading brands such as APT, Travelmarvel, Captain’s Choice and Botanica, has appointed Datarati to migrate it onto Salesforce for Marketing to deliver customers more integrated experiences and transform how they interact with its brands from initial selection, through to booking and experiencing holidays.

For Perth-based Asia Escape Holidays, Datarati will implement Salesforce Sales and Service Cloud as well as its Marketing Cloud.

Sales Cloud will give Asia Escape Holidays a central point to organise and filter leads that come from multiple sources, including third-party reservation booking system Calypso.

In Marketing Cloud, Datarati will build a preference centre to retain customers in addition to an automated payment platform.

Datarati CEO Jarther Taylor (pictured above) said: “APT Travel Group and Asia Escape Holidays are leading Australian and global travel companies, and we look forward to sharing our strategic thinking, marketing expertise and technical capabilities with them to deliver a seamless and enhanced user experience.

“The business challenge of creating deeper customer engagement through omni-channel journeys is one we relish.”

Fiona Corsie (also pictured above), content and communications manager at ATG, said: “We look forward to partnering with Datarati in our implementation of Salesforce.

“As email is an integral communication channel for ATG, we are eager to offer a more personalised and streamline service under the guidance of Datarati.”

The latest wins, both awarded following pitches, continue to build on Datarati’s expertise in the travel sector.

Early this year, China-based global tour operator Nexus Holidays appointed the agency to drive the strategy, implementation and management of customer journeys across the Asia-Pacific region.

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