APN Outdoor Embraces Social Media, Releases First 2016 Headline Series Presentation

APN Outdoor Embraces Social Media, Releases First 2016 Headline Series Presentation
SHARE
THIS



APN Outdoor has embraced the social media movement with their first 2016 Headline Series presentation released this week. The Headline Series is a collection of research led presentations that delve into audience behavior and investigate how consumers engage with Outdoor mediums.

The Headline series is in its 4th year having begun in 2013 in which time APN Outdoor has investigated FMCG, Gen Y, Digital Billboards, Luxury and most recently Airport audience via 2015’s The Airport Economy. 

Focusing on the synergy between mobile, social media and outdoor advertising, The Social Economy digs deeper into consumer’s mobile behavior and the cohesion and potential brand amplification available when combined with APN Outdoor’s Elite Screens.

Tethered to The Attention Economy’s examination of audience’s relationship with their smartphones, the presentation supports the connection between mobile behavior and being outdoors. With audiences spending on average 17.5 hours outside and 12 hours using their smartphones a week, The Social Economy drives the idea that APN Outdoor’s Elite Screens offer the perfect broadcast platform to drive in-real-life conversations online and vis-versa.

The presentation draws from international and local research into the behavioral trends of consumers regarding social media and mobile devices and also examines in depth the national partnership between Twitter and APN Outdoor via the Australian Open campaign.

As Australia’s most progressive Outdoor advertising company, it was a natural move to partner with social media giant, Twitter. The executions engaged Elite Screens and RSS technology to amplify unique hashtags and broadcast incentive driven and sentimental engagement messaging to the country’s Outdoor audience.

David Ray, director, audiences and growth, Twitter remarked, “We already know that Tweets don’t just live on Twitter; they can be seen just about everywhere.

“This partnership was a fantastic opportunity to share the reach of the Australian Open Twitter content to APN Outdoor’s audience in a unique way … assisting #AusOpen Tweets to travel even further, increasing conversation around this great Australian event.”

Mark Fairhurst, GM sales, APN Outdoor went onto say, “Mobile usage and social media is becoming part of everyday life and with Outdoor audiences is growing year on year, combining forces is a natural move. The insights from The Social Economy reaffirms the positive synergy between Outdoor and smartphones usage and begins to uncover the huge potential this collaboration offers advertisers.”

 

Please login with linkedin to comment

hoozu Nielsen's Homescan shopper panel The Smith Family

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]