Out-of-home player APN Outdoor is once again bringing the Olympic spirit to the streets after the success of its Summer Olympics 2016 campaign for the Australian Olympic Committee (AOC).
APN Outdoor has teamed up with the AOC to amplify the Winter Games action taking place in PyeongChang, starting today, and to support the 51 athletes selected to represent Australia.
The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre-game hype, final team announcements, daily countdowns, and special messages from the AOC and winter athletes.
Over the course of the games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual ‘meet the team’ creatives.
APN Outdoor chief executive James Warburton said: “The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports.”
Strath Gordon, head of public affairs and communications at the AOC, said: “We are thrilled to work with APN Outdoor again to engage and excite Australians.
“The partnership with APN Outdoor has allowed us to talk to people in new ways with incredible reach and immediacy. The 2018 Australian Winter Olympic team is world class and we hope the entire nation tunes in to support this amazing team of athletes.”
The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]
Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic. Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]
In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.
Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]
Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]