APN Outdoor Bring Rio 2016 To The Streets Through The Power Of Digital Outdoor

APN Outdoor Bring Rio 2016 To The Streets Through The Power Of Digital Outdoor
SHARE
THIS



With the Rio 2016 Olympic Games underway and the medal tally growing for the @AusOlympicTeam, APN Outdoor are bringing the latest from Rio; medal updates, social feeds and a running leaderboard, to the streets of Australia through the power of Digital Outdoor.

Embarking on a long term partnership earlier this year, APN Outdoor and the Australian Olympic Committee had the joint vision of sharing the Olympic Spirit with the Australian community in a way they had not yet explored until this year.

Engaging APN Outdoor as a media partner has allowed the Australian Olympic Team to communicate with Australians when they are out and about, on the road and in their local communities. The ability to showcase and congratulate Aussies athletes, from their moment of selection to their results straight from Rio, and share this in near real time with the fans and supporters back in Australia, adds an exciting element to this year’s Olympic campaign.

Richard Herring chief executive, APN Outdoor commented “We are truly honored to be an Australian Olympic Team Partner and take our responsibility to bring the Olympic spirit to the streets very seriously. In the lead up to the Games we have shared some amazing moments with regards to selection and qualification and now the Games are here it’s all about the action in Rio.

“Since the Opening Ceremony on August 5th we have already shared more than 120 creative variations across our National Portfolio of Elite Screens.  This partnership has been an amazing platform to not only showcase the Australian Olympic Team but also to showcase our leading digital assets, their ability to react in real time, share incredible moments through live feeds and bring this to the streets across Australia.”

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivalled leader in this space.

In addition, APN Outdoor have established themselves as vanguards in research, investing in several market leading studies, that prove the power of the medium and foster innovation and growth throughout the sector. APN Outdoor boast over 36,000 high-impact, attention-grabbing locations, dominating major city skylines, roadways, rail-stations and airports across both sides of the Tasman.

In January 2016, APN Outdoor became the Official Outdoor Media Partner of the Australian Olympic Team and have signed on as a Team Partner until Tokyo 2020. The partnership marks the first time the Australian Olympic Team has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium. With Australian’s spending more time out and about, Outdoor media provides a globally consumed platform that compliments the universal appeal of the Olympic Games as well as the platforms provided by existing media partners.

Please login with linkedin to comment

International Convention Centre Sydney Nielsen's Homescan shopper panel

Latest News

Lil Nas X Teams Up With Durex In His Sexy New Music Video
  • Marketing
  • Media
  • Opinion

Lil Nas X Teams Up With Durex In His Sexy New Music Video

Lil Nas X might be the most marketing-savvy pop star we’ve ever seen. His latest music video, which features condom brand Durex, is a testament to that. Lil Nas X is the king of stunts, from Nike X Satan shoes to declaring he was ‘pregnant’ with his debut album. His new music video for his pop ballad […]

The Australian Commercial Radio Awards Set For February 2022
  • Media

The Australian Commercial Radio Awards Set For February 2022

The Australian Commercial Radio Awards (ACRAs) will be held as a live event on Sunday, February 13, 2022, event organiser and industry body Commercial Radio Australia has announced. The decision to delay the red-carpet event from its original date of October 30 will allow time for corporate events and interstate travel to resume once government […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager
  • Media

Agnes Media Appoints Former Qantas Marketer Jan Consul As Senior Performance Manager

Agnes Media has appointed former Qantas marketer Jan Consul as senior performance manager, as the independent Sydney agency continues to record significant client growth. Consul will lead the programmatic trading and social management at Agnes Media and has extensive experience in digital performance marketing gained from a career spanning the Philippines, Singapore and Australia. After […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]