Fitness focused media business, Anytime Vision, has changed its name to Collective Media effective immediately following diversification of its media portfolio, in line with the groups broader strategy and alignment with their investment company ‘Collective Wellness Group’, the company announced today.
Collective Media, which first enlivened the local media landscape when it launched a media business to leverage the Anytime Fitness Australia fitness focused member base, will be expanding its network to include newly launched Master Franchise Massage Envy in Australia, a successful USA based brand with more than 1,100 outlets operating across the country.
The massage franchise is expected to open in excess of 100 outlets over the next three years, complementing the current multiplatform of media assets available through the Anytime Fitness member base of more than 440,000.
Collective Media’s GM Andrew Sneddon said, “We’re very excited about representing new businesses within our group. Like we’ve done with Anytime Fitness, we’ll create assets that allow our partners to communicate and market to our members in a meaningful way that adds value to them, our franchisees and our members.”
“We’ll focus on integrating key strategic partners into our business, like we did with for Anytime Fitness with Asics, AIA Vitality, Garmin, Musashi, HIF, Vitaco, Men’s Fitness, Schweppes et al. We’ll be looking for similar types of partners for Massage Envy and for other businesses we launch in the near future.”
Collective Media plans, schedules and manages all of its media platforms and provides clients with comprehensive annual media plans and monthly reporting.
“Our main aim is to build these strategic long term partnerships with all of our partners, while at the same time ensuring partner brands become top of mind from a member perspective,” Sneddon added.
Cameron Fancourt, CEO development for Collective Wellness Group, said, “With the success Collective Media has with Anytime Fitness, we believe the addition of the Massage Envy network will provide an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media.”
MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]
To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]
The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]
One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]
SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]
Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]
Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]