Fitness focused media business, Anytime Vision, has changed its name to Collective Media effective immediately following diversification of its media portfolio, in line with the groups broader strategy and alignment with their investment company ‘Collective Wellness Group’, the company announced today.
Collective Media, which first enlivened the local media landscape when it launched a media business to leverage the Anytime Fitness Australia fitness focused member base, will be expanding its network to include newly launched Master Franchise Massage Envy in Australia, a successful USA based brand with more than 1,100 outlets operating across the country.
The massage franchise is expected to open in excess of 100 outlets over the next three years, complementing the current multiplatform of media assets available through the Anytime Fitness member base of more than 440,000.
Collective Media’s GM Andrew Sneddon said, “We’re very excited about representing new businesses within our group. Like we’ve done with Anytime Fitness, we’ll create assets that allow our partners to communicate and market to our members in a meaningful way that adds value to them, our franchisees and our members.”
“We’ll focus on integrating key strategic partners into our business, like we did with for Anytime Fitness with Asics, AIA Vitality, Garmin, Musashi, HIF, Vitaco, Men’s Fitness, Schweppes et al. We’ll be looking for similar types of partners for Massage Envy and for other businesses we launch in the near future.”
Collective Media plans, schedules and manages all of its media platforms and provides clients with comprehensive annual media plans and monthly reporting.
“Our main aim is to build these strategic long term partnerships with all of our partners, while at the same time ensuring partner brands become top of mind from a member perspective,” Sneddon added.
Cameron Fancourt, CEO development for Collective Wellness Group, said, “With the success Collective Media has with Anytime Fitness, we believe the addition of the Massage Envy network will provide an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media.”
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]