Mobile solutions agency Ansible and augmented and virtual experience business Auggd have combined to release augmented reality (AR) technology to assist Hyundai dealers present hidden benefits and features of the recently reinvented i30.

In partnership with Hyundai’s media agency, Initiative, Ansible and Auggd have introduced AR technology to Hyundai dealers via an app, allowing Hyundai consultants to reveal hidden special aspects of the reinvented i30.

Ansible’s head of mobile marketing, Ara Ko, said dealerships that focus on customer experience will enjoy better sales results in the long term.

“The Australian auto industry is facing the challenge of extremely empowered consumers and a significant increase of in-home research,” she said.

“The showroom experience is rapidly evolving to take advantage of customer attention when they step into a dealership. The AR Showroom experience will excite customers, especially the tech-savvy ones.”

Auggd CEO Robert Lang said the new showroom is a real-world customer experience for AR.

“It is well beyond any gimmick application and provides Hyundai with an engaging way to demonstrate hidden features and aspects of choice such as safety components, colour and other choices offered in the reinvented i30,” he said.

Hyundai’s product marketing manager, Nick Cook, said: “The Hyundai AR Showroom app allows our dealers to visually demonstrate the safety and performance features of the i30, as well as colour and accessory options on a real vehicle using augmented reality.

“As a brand, we are constantly looking for innovative ways to improve customers experience within the dealership environment.

“This app gives dealers the ability to demonstrate key features of the car that would be otherwise difficult to showcase within the showroom environment, particularly without holding extensive inventory.”