Independent creative agency, Emotive, has announced the appointment of Anna-Claire Clendon as senior strategist.
With 5-plus years at Wieden + Kennedy London followed by a stint leading the strategic push at VIRTUE AU, the agency born from VICE, Anna-Claire has a breadth of experience leading strategy for local and international brands across gaming, entertainment, tech, retail, FMCG and alcohol.
Clendon said: “At Emotive I’ve found a bunch of brave, creative souls who dream big and are committed to making wonderful things. I’m excited to get stuck into problems with people that aren’t afraid to come at things a little differently. With such a talented team and a set of equally brilliant clients it feels like more great work is imminent.”
Micheal Hogg, managing partner a head of strategy said: “With a strong background in brand strategy and a specialism in integrated communications planning, Anna-Claire is the perfect fit for Emotive. More importantly, she’s super smart, a good human and tuned into culture in a way that puts me to shame, so we’d have been stupid not to hire her.”
Clendon’s appointment comes on the back of continued growth for the Sydney agency, with an expanding client base including Optus, Audible, ModiBodi, Unilever, HelloFresh, Google, ATC, YoPRO, and Coca-Cola. Clendon commences on 6 October 2020 and will be based out of the Emotive Beach Haus in Sydney.
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