NBA Golden State Warriors’ newest player and NBL’s Most Valuable Player, Andrew Bogut has joined forces with Australian company, Sportility.
Sportility is an online platform transforming the future of global sports by providing grassroots teams with direct access to brand sponsorship opportunities at the click of a button.
Founded in 2017 by Adam Hyman and Dan Harsanyi, Sportility has grown from an apparel brand with 25,000 members, to a complete sponsorship solution, supporting 60,000 local players across Australia, New Zealand and the USA.
Sporting teams have the ability to design and customise their apparel online with the option to select up to three sponsor logos, which reduces their expenses by up to 40 per cent.
Sportility Co-Founders Hyman and Harsanyi said: “It was a light bulb moment for us. After speaking to our customers and business clients, we realised there were two challenges to solve – one being the under-resourced grassroots sporting teams and the other, brands looking for inexpensive, yet highly effective advertising opportunities.
“Sportility has filled an important gap in the market which globally democratises amateur sports sponsorship.”
After learning the potential Sportility has on grassroots sports globally, Andrew Bogut joined the Sportility team, with a particular interest in fostering the future of sport in Australia and opening up more opportunities for kids to get involved.
Bogut said: “If I didn’t have the opportunity to play basketball when I was a kid for my local club, I think my life would have turned out very differently.
“Not only is Sportility changing the way sponsorship operates in the world, but they are also providing even more opportunities for the next generation of Aussie superstars to play like a pro.
“I’m proud to be a part of this industry gamechanger.”
Since launch, Sportility has grown to a team of 20, recently winning the National Sports Convention Award for Product and Innovation and recognised as part of Austrade’s Landing Pad program in San Francisco, supporting Australian entrepreneurs as they scale their ventures overseas.
Hyman and Harsanyi concluded: “Sponsored sports gear is the first step before completely unlocking all sponsorship assets in the amateur sports arena and defining a completely new industry.
“With elite sportspeople such as Andrew Bogut by our side, we are confident we can achieve this and more.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]