Dentsu Aegis Network’s media investment and innovation arm, Amplifi, has appointed Ivo Kavelj as general manager, Victoria and Lou Romeo as general manager, NSW and Queensland.

The newly-created roles bolster the leadership of Amplifi’s Investment & Solutions (I&S) division, which is dedicated to delivering transformational value through a centre of excellence in implementation planning and media investment for Dentsu Aegis Network clients.

Ivo has worked in media for 26 years, most recently at Initiative as general manager, partnerships on the Bunnings account.

Lou has been with Dentsu Aegis Network since 2016, joining as head of investment and activation at Carat Sydney and more recently as head of media investment for Amplifi I&S.

Amplifi CIO Ashley Earnshaw said: “Amplifi has an ambition to be the most future-focused investment team in market, and to help achieve this, we have added new depth to our leadership team.”

“Ivo and Lou are both proven performers in the industry, and their leadership will bring new thinking and innovation to our leadership team.

“By bringing in new capability and advancing our own talent, we are growing our offering and delivery for clients in a very exciting way.”

Amplifi NSW & QLD GM Lou Romeo said: “I’m passionate about the way that Amplifi harnesses technology, insight and creative thinking to deliver value for our clients and partners, and am delighted to expand my leadership role with the Amplifi team.”

Amplifi VIC GM Ivo Kavelj said: “I’m delighted to be part of the Amplifi team, a unique agency that is leading the way for the industry.

“We have a great opportunity as a collective at Amplifi to create and foster our identity and culture, and build on our reputation for providing best in class solutions and execution for clients.”

Amplifi ANZ president Adrian Roeling said: “In the face of continued technological change, innovation and disruption within the media industry, Amplifi is focused on always being a step ahead of the rest of the industry.

“Ivo and Lou, along with the rest of our national leadership team, are passionate about making Amplifi both a brilliant place to work and a centre of excellence for clients.

“I look forward to working with them both and seeing them channel that passion in their new roles.”