AMP Capital Launches Innovative Digital Competition As Online Traffic Ramps Up For Christmas

AMP Capital Launches Innovative Digital Competition As Online Traffic Ramps Up For Christmas
SHARE
THIS



With the Christmas shopping season well and truly upon us, now is the key time for shopping centres to create the perfect environment for busy shoppers. For AMP Capital Shopping Centres (AMPCSC) the digital environment in its centres is just as important as the physical environment in creating an engaging experience for shoppers.

AMP Capital Shopping Centres’ head of marketing, Belinda Daly, said, “Christmas is the most important time of the year for our retailers, and as foot traffic increases in our centres so too does the traffic to our websites and social channels as shoppers look for crucial information on our stores, trading hours and entertainment offerings.

“On average we experience a 35 per cent increase in digital traffic during December across our portfolio of centres in Australia and New Zealand.”

AMPCSC’s 2016 Recommended Retail Practice (RRP) report found that retailers who integrate online and offline experiences will increase spend, with 85 per cent of people stating they would spend as much or more if online and in-store shopping experiences were designed and coordinated to make shopping more efficient, easy and enjoyable.

To continue to increase engagement across digital and social channels, AMPCSC has launched an innovative digital competition named ‘Hide N Stamp’. The competition, which uses virtual reality technology to create a 360-degree image of the New York skyline, invites shoppers to locate a stamp within the image to win instant prizes and go into the running to win a trip to the Big Apple.

The competition, which is delivered online across 14 centres, raises money for each centre’s chosen charity by making donations on behalf of participants that do not find the stamp.

Daly continued, “At AMP Capital Shopping Centres we are always looking at how we can use new technologies to create engaging experiences for our shoppers. Our 2016 RRP report found that shopping centres are having to work harder to entertain and engage customers, with many shoppers expecting their local centre to also contribute to the community.

“The ‘Hide N Stamp’ competition is a great way to give back to our loyal customers in an entertaining way, while also raising funds for our centres’ local charities across Australia and New Zealand. To date the competition has received over 72,000 entries, and we expect total entries to be well over 105,000 by the closing date, which would be a record for AMPCSC.”

The AMPCSC RRP report also found that 73 per cent of shoppers would spend as much or more if a retailer offered surprising experiences and 85 per cent of shoppers are willing to spend as much or more if retailers reward them with access to benefits beyond discounts, such as unique experiences.

The ‘Hide N Stamp’ competition will be held until Friday 23 December, and can be played on mobile or desktop versions of the participating centres’ websites.

Please login with linkedin to comment

AMP Capital

Latest News

New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
  • Advertising
  • Media

Buzzfeed, Inc. Launches Lighthouse In Australia, UK And Beyond

BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis
  • Media

News Corp Launches Cost Of Living Series Smart Savers Amidst Growing Crisis

News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter
  • Advertising

oOh!media Launches Dynamic Screen In Perth’s Claremont Quarter

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival
  • Media

T Australia Releases Inaugural Culture Issue As Australian Arts Industry Continues Revival

T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths
  • Campaigns

Ethnolink Releases Multicultural Flood Warning Campaign Following Tragic Deaths

Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]

Stratosphere And AJF Team Up For NED Australian Whisky Campaign
  • Campaigns

Stratosphere And AJF Team Up For NED Australian Whisky Campaign

Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son
  • Campaigns

Tiger Beer Celebrates Kick-Off For Football Season With New Campaign, The Golden Son

To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]