Global marketing technology company Amobee has announced additions to its portfolio of data partners. The announcement sees Media iQ, who are represented by Regital locally, join an existing portfolio of partners powering mobile location technology for Amobee’s roster of brand clients.

London–headquartered Media iQ enables advertisers and agencies to capitalize on the vast amounts of data that are created on each ad call or website visit in any location across any device.

Amobee said the broadening of its technology portfolio would strengthen its arsenal of data-rich offerings and was formed in response to customer demand for powerful data visualisation and easy integration of multiple data sources.

“We have partnered with Media iQ to provide our brand advertiser clients with a robust data proposition, advanced reporting tools and data visualisation capability that clearly shows how their mobile location campaigns are performing” said Liam Walsh, Amobee ANZ managing director.

Walsh added: “Mobile consumption in Australia is now a significant proportion of overall web traffic and brand advertisers know they need to reach their target audiences with relevant and context-aware messages. Our partnership with Media iQ delivers on that need and complements our existing mobile stack and proprietary Brand Intelligence technology”.

Regital managing director Jonny Whitehead said the company was looking for an established partner in Australia that is focused on mobile advertising technology and already has an active roster of brand clients.

“We are thrilled to partner with Amobee who is a strong player in the mobile advertising market and dedicated to providing the best solutions for their customers in a marketplace that is set to grow rapidly over the next few years.”