Global marketing technology company Amobee has announced additions to its portfolio of data partners. The announcement sees Media iQ, who are represented by Regital locally, join an existing portfolio of partners powering mobile location technology for Amobee’s roster of brand clients.
London–headquartered Media iQ enables advertisers and agencies to capitalize on the vast amounts of data that are created on each ad call or website visit in any location across any device.
Amobee said the broadening of its technology portfolio would strengthen its arsenal of data-rich offerings and was formed in response to customer demand for powerful data visualisation and easy integration of multiple data sources.
“We have partnered with Media iQ to provide our brand advertiser clients with a robust data proposition, advanced reporting tools and data visualisation capability that clearly shows how their mobile location campaigns are performing” said Liam Walsh, Amobee ANZ managing director.
Walsh added: “Mobile consumption in Australia is now a significant proportion of overall web traffic and brand advertisers know they need to reach their target audiences with relevant and context-aware messages. Our partnership with Media iQ delivers on that need and complements our existing mobile stack and proprietary Brand Intelligence technology”.
Regital managing director Jonny Whitehead said the company was looking for an established partner in Australia that is focused on mobile advertising technology and already has an active roster of brand clients.
“We are thrilled to partner with Amobee who is a strong player in the mobile advertising market and dedicated to providing the best solutions for their customers in a marketplace that is set to grow rapidly over the next few years.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]