B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Al Crawford and Russ Mitchinson To Train Account Planners at Miami Ad School
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Al Crawford and Russ Mitchinson To Train Account Planners at Miami Ad School
Advertising

Al Crawford and Russ Mitchinson To Train Account Planners at Miami Ad School

Helga Diamond
Published on: 29th July 2014 at 10:16 AM
Helga Diamond
Share
3 Min Read
SHARE

Boot Camp for Account Planners was developed by the US Miami Ad School to fill the specific needs of the discipline.

It has been run successfully in the US, German and Brazilian schools for more than 10 years.

The school has signed up a formidable team of senior strategists and creatives who will each conduct intensive training sessions on all aspects of strategic planning. They include:

Al Crawford Executive Planning Director Clemenger BBDO
Fabio Burresti Head of Strategy The Monkeys
Jason Lonsdale Executive Planning Director Saatchi & Saatchi
Andy McCowan Head of Insights JWT
Dominic McCarthy Head of Qualitative Strategy The Leading Edge
Aaron Michie Chief Innovation Officer Zenith Optimedia
Ben Hourahine Head of Strategy Razorfish
Justin Graham Chief Strategy Officer M&C Saatchi
Russ Mitchinson Head of Strategy Leo Burnett
Adam Beaupeurt Strategy Director DT Ogilvy & Mather
Dan Gregory President & CEO The Impossible Institute
Simon Veksner Creative Director DDB

 

Al Crawford, Executive Planning Director at Clemenger BBDO said: ‘It’s a great idea to bring the Account Planning Boot Camp to Australia. Miami Ad School is known as the world’s leading training ground for planners and creatives. The planning discipline is one of the most exciting areas of advertising but in great need of well-trained entry-level recruits. We’re looking forward to seeing new talent graduating from our own boot camp’ Crawford concluded.

Each week a different account planner takes the Students through a topic essential to planning operations in an intensive, three-day, hands-on session. Challenged by instructors who themselves are practicing creative directors, the planning students will also spend one class a week exploring strategic, creative approaches to advertising problems and how to present them. For the remainder of the week the account planning Students are teamed with art direction and copywriting Students to produce a realistic scenario that precisely mirrors active duty itself. The creative Students will execute campaigns based on the planning Students’ insights, research and creative briefs.

Adam Beaupeurt, departing Strategy Director at DT, Ogilvy & Mather said: ‘Account Planning Boot Camp Students will be as prepared as possible to enter account planning and strategy. It’s a tough 11 – week course crammed with evening and weekend classes plus assignment work. But it will be worth every aspiring planner’s time. At the end of the program participants will graduate with professional account planning skills and a professional portfolio.’

The Account Planning Boot Camp will be held in Sydney from 5 January to 27 March 2015. It will run for 11 weeks with 5 classes per week held after hours and at weekends.

The school is offering 20 places.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fitbit, Outsourcing, The Voice
Share
By Helga Diamond
Follow:
education strategies, marketing, communications • Specialties: KEY SKILLS •Define market opportunities and build business

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?