It’s a new face for the Asia-Pacific Incentives and Meetings Expo, or AIME for short. The expo has launched a new brand identity to keep up with the changing times.
Announced at a press conference to media types yesterday, Melbourne Convention Bureau’s CEO, Karen Bolinger, revealed the new logo and direction the AIME conference was heading into.
“To remain number one now and into the future, you can’t just shift the goalposts a little bit,” said Bolinger. “You really have to change the game.”
“We’re transforming what AIME means and how it’s connected to our industry around the branding positioning of ‘community’. It’s about connection and it’s about belonging.”
Starting with the look of AIME, “with a fresh, forward-thinking brand identity, led by a new logo”.
“AIME is iconic, so we wanted to give the brand an iconic graphic that was confident and bold, instantly recognisable across all channels. And it’s a strong market distinction for AIME.”
Check out some of the older AIME logos.
The logo has stuck with the purple hue, as a nod to the brand’s heritage.
Colour was clearly a key aspect in the logo redesign, with the three pillars of AIME, business, education and networking, each receiving its own new coloured logo.
“They’re all sexy sounding marketing names,” joked Bolinger. “Sunset orange, aqua blue and dark teal.”
The expo also has a new tagline to go with the new logo – ‘where inspiration begins’.
The refreshed logo, colours and tagline are just the start though, with Bolinger stressing the rebrand is so much more than just the visual identity.
Jacqui Timmins, director at AIME and IBTM Global Events at Reed Travel Exhibitions added: “We have a revitalised brand that will underpin the changes and the new face of AIME. Our new tagline ‘where inspiration begins’ embodies everything AIME stands for. It brings meaning to the brand by highlighting the inspiration, ideas and learning our community will experience.”
There will be a number of new networking events throughout the year, explained Timmins, as well as a show-floor redesign.
Timmins said: “Doing business is the ultimate reason buyers and sellers come to AIME, growing their opportunities to connect successful business is our absolute goal for AIME 2015.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]