Creative agency 10 feet tall has recently been awarded the Dairy Australia Industry Promotions business.
The agency has been appointed to build on the ‘Legendairy’ platform successfully established in 2013.
“We’re naturally very excited at the appointment as it now finally enters us into a space in the dairy and food categories where our team has all had great experience in the past,” said Derek Craig, a partner at 10 feet tall.
Joseph Meseha, MD at 10 feet tall, added, “Dairy Australia has very clear objectives moving forward and has been extremely transparent throughout the process, so we’re looking forward to developing a great partnership with them.”
In a search for an all-round medium sized, integrated agency, the appointment was based on very specific needs for 2015/16.
Since its launch in 2013 Legendairy has been showcasing the resilience, pride and tenacity of Australia’s dairy industry.
“The Legendairy platform puts the spotlight on the industry as a whole; celebrating Australia’s Legendairy dairy farmers, the quality dairy foods they produce and their contribution to the Australian economy”, explained Dairy Australia’s group manager for industry promotion and product innovation, Isabel MacNeill.
Dairy Australia has identified the future challenge is to inspire increased dairy consumption by encouraging people to make a conscious decision to eat more milk, cheese and yogurt.
“Nutritionally, getting enough of the nutrients in your diet that dairy products provide can make a very positive impact to the health of most Australians,” MacNeill said.
The win comes on the back of three other significant wins so far this year for 10 feet tall, that include projects in the banking, automotive and property categories.
‘Now that the pitch is over we are just keen to get on with this next challenging phase for Dairy Australia,’ said Joseph.
Please login with linkedin to commentClemenger BBDO Sydney experiences FARE Jules Hall Young Marketer of the Year and Young Creative of the Year
WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats, as part of the company’s strategy to boost client capabilities announced earlier this year. As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific Experience […]
303 MullenLowe Sydney has appointed accomplished creative leader Bart Pawlak, as its new ECD. Pawlak has been working with the agency over the last four months, leading the department over this period. Pawlak is an awarded creative director and writer with two decades of experience working within the major advertising networks, most recently as executive […]
Oakley has unveiled a powerful remake of Bob Marley’s iconic anthem One Love as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by […]
The perils of live TV were once again on show on the venerable BBC yesterday when a weather reporter managed to mangle joggers with dog walkers and came up with doggers. BBC weather reporter Carol Kirkwood was reporting live from the beautiful Greenwich Park in London yesterday when she managed the red-faced clanger. “Good morning […]
The Women in Media Awards has always been about recognising the power of individuals. But B&T also shines a light on the best use of creativity and advertising to champion the promotion of women. It’s a relatively new category, ‘Best Ad Campaign – Championing the Equality Cause’, but its perhaps one of the most important […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]