Cloud accounting software provider Xero has revealed the next phase of its ‘Beautiful Business’ brand campaign.
The national campaign showcases the moments that define beautiful business, from the flexibility of remote working, to reclaiming valuable time and the chance to focus on the important things in life, enabled by streamlined accounting and business processes.
The campaign brings to life the evolution of Xero to a business platform that goes beyond beautiful accounting software alone.
Produced by Goodoil Films, Xero’s new video explores the moments life throws at us in business and how the most important moments are made easier with a little help.
The 60-second video launched as part of the second phase of the campaign, and is featured online and across Xero’s social media channels.
Xero’s Beautiful Business campaign comprises four key components. Phase one featured out-of-home advertising at more than 2,000 locations across Australia and a sponsored podcast series in partnership with News Corp.
For the first time, Xero has engaged its customers to be brand advocates online by sharing their personal experiences on how their small business is beautiful business.
This culminated in a breathtaking activation this month, with the customers celebrating beautiful business in a Xero-branded hot air balloon event over Melbourne’s iconic CBD.
Penny Elmslie, small business director at Xero Australia, said: “Small business is the engine room of the Australian economy, and at Xero, we’re laser-focussed on supporting them.
“This campaign is all about showcasing and acknowledging those moments that make being an entrepreneur and running a small business so rewarding.”
Creative director: Shane Hurt
Art director: Jesse Steinfort
Copywriter: Brad Donovan
Producer: Ben Crowe
Head of strategic marketing: Bianca Welch
Marketing manager: Abbie Allen
Campaign manager: Ross Purdy
Production company: Goodoil Films
Director: Curtis Hill
Producer : Chana Mclallen