Toys”R”Us Encourages Aussies To ‘Join The Fun’ This Summer In New Campaign

Toys”R”Us Encourages Aussies To ‘Join The Fun’ This Summer In New Campaign

Toys”R”Us has unveiled a new brand campaign, ‘Join the Fun’, capturing the attention of kids and adults across Australia with a national content roll-out.

Launching in time for summer, the new campaign encourages Aussies nationwide to engage their imagination through play and toys. Toys”R”Us is championing the act of fun and enjoyment as a tool to allow people to go anywhere, become anyone and do anything.

The new campaign features five ‘hero’ children, who will appear in the TVC and in videos shared across Toys”R”Us’ channels.

The children bring to life the joy of fun through role-play, dress-up, and even a dance-off challenge.

Jessica Donovan, national marketing manager at Toys”R”Us, said: “At Toys”R”Us, we don’t just sell toys – we channel the imagination of kids into positive play, shaping the nature of our world tomorrow.

“As a business that is influencing our community, we always aim to look to the future as a brand. We understand the importance of paying attention to the attitudes of the younger generations.

“We want to challenge stereotypes, embrace diversity and champion individuality.

“That’s why we have launched ‘Join the Fun’, a campaign that celebrates the awesome power of imagination and play, and the idea that we can be anyone or anything we want.”

The campaign is currently rolling out in-store, as well as across its digital channels, social media, website and catalogues.

Australian toy lovers can get involved with the fun by using the hashtag #JoinTheFun when they are playing.

CREDITS

Creative: Good Eye Deer, Sydney

Video production: Good Eye Deer, Sydney

Campaign creative director: Gavin Banks

Campaign producer: Olivia Olley

Campaign strategist: Brian Daly

Choreographer: Debbie Ellis

Stylist: Sophie Hart

Art director: Lucy Adler

Camera: Gavin Blyth

Gaffer: Peter Bushby

Grip: Glenn Day

First AC: Jesse Banks

Editor: Gavin Banks

 




Please login with linkedin to comment

Join the Fun Toys”R”Us

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]