New Smith’s chips campaign celebrates the unsung heroes of sport – the fans – letting punters find out which kind of fan they are.
The “Smith’s – For All Fans” campaign, will include TVC, print, outdoor and digital executions. The campaign, by Clemenger BBDO Sydney, featuring Smith’s spokesman, Stephen Curry, celebrates how much we Aussies’ love our sport.
Malcolm Caldwell, creative director at Clemenger BBDO Sydney, said: “Smith’s potato chips have been a part of the fabric of Aussies lives for decades with families and friends enjoying them while watching sport. This campaign is a fun look at the many different types of sports fans out there and their love of the country’s favourite chip”.
Marketing director of Smith’s, Jenni Dill, said: “Smith’s is for all fans, and our new campaign is one of the most engaging pieces of communication yet developed for Australia’s much loved chip brand – Smith’s.”
Clemenger BBDO Sydney
Malcolm Caldwell – Creative Director
Ian Broekhuizen – Creative Director
Nick Bonney – Senior Art Director
Denny Handlin – Senior Copywriter
Graham Alvarez – Senior Strategy Planner
Jill Cummins – Strategy Planner
Jo Howlett – Senior Producer
Jasmina Krnjetin – Group Account Director
Ryan Corlett – Account Director
Tom McManus – Account Executive
Rachel McEwen – Account Coordinator
Senior Marketing Director – Jenni Dill
Senior Marketing Manager – Sheri Juchau
Brand Manager – Kimberly Pettet