November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

November Double-Digit Growth Underscores Migration Of Adspend To Out-Of-Home

The Out-of-Home (OOH) industry today reported its eleventh consecutive month of year-on-year growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8 per cent from the same month last year.

Year-to-date revenue has increased by 16.6 per cent, tracking at $606.8 million, up from $520.7 million for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 27.3 per cent of total revenue, up from 16.9 per cent of total revenue for the same period last year.

All formats saw year-on-year growth, demonstrating the strength of the sector as it nears the end of another record year.

Category figures November 2015:

  • Roadside Billboards (over and under 25 square metres)
$26.7 million
  • Roadside Other (street furniture, taxis, bus/tram externals,
    small format)
$21.9 million 
  • Transport (including airports)
$14.4 million
  • Retail, Lifestyle and Other^
$11.3 million

 

The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.




Please login with linkedin to comment

Cuts Guidelines

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]