Meerkat Celebrities Aleksandr And Sergei Make Their Way Down Under

Meerkat Celebrities Aleksandr And Sergei Make Their Way Down Under

Most handsome founder of comparethemarket.com.au Aleksandr Orlov and his trusty sidekick, Sergei, have landed on Australian shores – in toy form.

The launch of the toys follows the significant fame the comparethemarket.com.au characters have garnered both in Australia and overseas. Aleksandr’s favourite quip, ‘simples’, now appears in the Oxford Dictionary and his novel, A Simples Life: The Life and Times of Aleksandr Orlov, is a best-seller.

The meerkat toys were the second best-selling cuddly toys in the UK in both 2015 and 2016 – second only to Disney – with a toy distributed every 30 seconds. The meerkat toys now live in over 6.5 million homes.

Sergei, Aleksandr

Tom, Aleksnadr, Sergei

In Australia, Aleksandr and Sergei have gained popularity through our TV screens across the country and have more than 100,000 followers on their Facebook page.

Local households will be able to get their hands on one of these furry characters when they purchase health insurance through leading health insurance comparison service comparethemarket.com.au up until 31 March 2017.

The toys are available to Australian consumers during the busiest time of the year for health insurance purchases. This is the 16th year in a row that the Federal Government is expected to give the green light to private health insurance premium increases, with comparethemarket.com.au predicting the rate rise this April to be around 5 per cent.

Abigail Koch, spokesperson at comparethemarket.com.au, said: “Aussies will be given the option of choosing either Aleksandr or Sergei between the 8 Feb and 31 March when they take out any hospital, extras or combined health insurance policy online or through the comparethemarket.com.au call centre.”

A choice between Aleksandr and Sergei will be the toughest decision Aussies will have to make this health season! Aleksandr is widely known as the successful Russian billionaire and founder of the company. His hobbies include fencing, courtyard golf and hallway archery. Aleksandr’s sidekick, Sergei, is Head of IT and Head of Tea-Making. Before working for Aleksandr, he personally designed the Mir(kat) Space Station as Head of Principle Design for the Soviet Space Programme.

The meerkat toys are available by redemption after the first payment of a new health insurance policy through comparethemarket.com.au, and only until stocks last. Visit www.comparethemarket.com.au/meerkat-toys/ to find out more and get your claws on a meerkat toy today.




Please login with linkedin to comment

cgu

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]