Leos Melbourne Unveil Latest Campaign For iSelect

Following the successful launch of its ‘Always Get it Right’ platform in April this year, iSelect has released a series of commercials focusing on its expertise in health insurance, via Leo Burnett Melbourne.

The spots aim to combat the set-and-forget mentality that most policy holders have towards their private health insurance, by encouraging them to review their cover more regularly, particularly as their lifestyle and circumstances change. To help make this review process easier for customers, iSelect and Leo Burnett created the iSelect Health Cover Check-up.

A simple online quiz or over-the-phone chat, the iSelect Health Cover Check-up is just another example of how iSelect helps customers always get it right. It can allow customers to find out whether their existing health insurance policy is still the right fit for their current health needs and life stage. If it turns out it’s not, they can opt to have an iSelect health insurance expert switch them over.

Kirsten Craven, Head of Brand and Campaign Management for iSelect, said: “Every policy needs a check-up from time to time, just like a person does, to make sure it’s still in good health. Many people aren’t covered for things they need or they’re unknowingly paying for things they don’t use. The iSelect Health Cover Check-up is a really simple way to assess whether your cover is still right for your lifestyle.”

The first spot in the series, which has already been on air for several weeks, shows what happens when an elderly couple finds out they’re still paying for pregnancy cover, long after their baby-making days are over. The second spot, which aired last night, shows an irrationally overprotective mum making sure her colossal nine-year old son is fully covered now that he’s taken up rugby. A third and final spot will be released in the coming months.

Michelle Walsh, creative director, Leo Burnett Melbourne, says: “Sorting out your private health insurance is about as enjoyable as watching grass grow and ads about the subject matter generally aren’t much better. So our goal with these spots was to make health insurance entertaining while still delivering an important message about the need to check your cover whenever your circumstances change.”

The television spots are being supported by outdoor, radio, digital and social media activity.

Client: iSelect

CEO: Scott Wilson

Chief Marketing Officer: Geraldine Davys

Group Executive – Health: Michael Siwes

Head of Brand & Campaign Management: Kirsten Craven

Senior Marketing Manager: Emily Hayden

Marketing Assistant: Gabby Williamson

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Creative Director: Michelle Walsh

Senior Art Director: Mike Fritz

Senior Broadcast Producer: Eliza Malone

CEO: Melinda Geertz

Head of Account Service: Ella Ward

Group Account Director: Kate Silver

Account Manager: Jacquelyn Whelan

Account Executive: Marlo Wilson

Director of Integrated Strategy: Ilona Janashvili

Production Company: Finch

Director: Nick Ball

Producer: Kate Merrin

Executive Producer: Corey Esse

DOP: Lachlan Milne

Editor: Jack Hutchings, The Butchery

Colourist: Marty Greer, The Refinery/Freelance

VFX: Eugene Richards, The Refinery

Sound Engineer: Sam Hopgood, Sound Lounge

Media: Maxus

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