Harvey Nichols Uses CCTV Footage Of Shoplifters For Ad Campaign

Harvey Nichols Uses CCTV Footage Of Shoplifters For Ad Campaign

Those attempting to sneak out products from UK luxury lifestyle store Harvey Nichols found themselves as the protagonists in the company’s latest advertising campaign.

The one minute, forty second spot features CCTV footage of shoplifters sneakily swiping away, and then being caught in the act.

The faces of the guilty have been obscured by hilarious cartoon heads to protect the identity.

The clip, created by agency Adam&Eve/DDB, ends by asking ‘Want Freebies? Get them legally’.

The spot was released to promote the brand’s new rewards app. Yahoo News in the UK, the group marketing director of Harvey Nichols, Shadi Halliwell, said: “We wanted to create a campaign which plays on the universal truth that everybody loves a freebie.

“By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.”

On the YouTube video description Harvey Nichols said: “Using security footage taken from our stores, watch some of our cheeky visitors attempt to abscond with the latest must-have items. Faces have been obscured to protect the guilty. If only they realised there was a better way to get a freebie (and legally too)…”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]