Everyone can relate to the feeling of unrequited desire, so the story at the heart of a new campaign for Audi Australia is told from the perspective of a man who longs to drive his own Audi.
The campaign promotes Audi’s 2.0 per cent comparable rate finance offer and introduces the tagline ‘Today is your day’.
Andrew Doyle, Managing Director at Audi Australia, said: “This campaign represents an evolution for Audi Australia as its sales message is driven by a human insight, while our 2.0% per annum comparison rate is the catalyst that will help people realise today is their day for owning the Audi they’ve been longing for.”
‘Today is your day’ showcases the Audi A4 Sedan and Avant, Audi A5, Audi TT and Audi A1 Sportback models across TV, print, online and point of sale.
Earlier this month, 303 MullenLowe unveiled a brand campaign for Audi Australia, which champions the company’s heritage ahead of a new wave of product arriving soon in Australia. The first instalment, ‘Challenge’, launched on 7th September, with ‘Details and ‘Versus’ soon to follow.
Client: Audi Australia
Agency: 303 MullenLowe
ECD: Richard Morgan
Copywriter: Joe Van Trump
Art director: Jeena Van Der Heul
Group Business Director: Georgie McGarr
Business Manager: Kiely Decker
Producer: Sean Ascroft
Production company: Collider
Director: Damon Cameron