Ahead of its 10th anniversary of operations in Australia, AirAsia has teamed up with creative agency PublicisQ and Aussie music treasure Guy Sebastian to encourage Australians to fly smarter in a new campaign.
Sebastian was chosen for the campaign because of his appeal to everyday Aussies, his sense of humour and personal style, and affinity with the brand due to his Malaysian and Australian heritage.
The campaign also features a series of online videos on the many ways AirAsia keeps costs low for long-haul travel to Asia, with savings passed directly back to its passengers.
PublicisQ managing director Simone Waugh said: “AirAsia is a highly-differentiated brand with a fun, witty brand personality in a very competitive sector.
“A decade ago, they were one of the first airlines to democratise the sky by offering low fares to a strong network of destinations in Asia from day one, and empowering Aussies to choose their seats, baggage allowance, in-flight meals and more.”