Outdoor advertising company Adshel has announced that its soon-to-be launched network of digital screens in Australia will be the world’s first national digital street furniture network.

Called Adshel Live, the network will comprise of 270 digital screens located across all of Australia’s major metropolitan cities. It will go live in October 2015.

Reaching over 28 million contacts per week, Adshel Live will give advertisers the unique opportunity to create out-of-home campaigns at eye-level that combine dynamic messaging with contextual relevance while engaging large audiences at prime locations across Adshel’s national network.

Adshel chief executive Rob Atkinson said: “Adshel Live will translate and combine the power of dynamic messaging and contextual relevance to any brand campaign ensuring greater engagement, impact and campaign effectiveness. No other outdoor advertising provider will be able to provide the scale and consistency of format that we will be able to with Adshel Live.”

Clear Channel International’s chairman and chief executive officer, William Eccleshare said: “The future of outdoor advertising growth internationally is in digital out-of-home technologies and innovations. It pushes creative boundaries and gives advertisers the opportunity to communicate their messages in a flexible, real time and dynamic way. I applaud the Adshel team for being the first in the world to launch a national roadside digital street furniture network, spearheading this innovation to market.”

APN News & Media chief executive officer Michael Miller said: “With Adshel Live, Adshel becomes the national leader in roadside digital out of home with more digital screens than any other out of home company. Adshel Live’s network will give advertisers truly national coverage with the ability to broadcast local messages in new and creative ways.”

The launch of Adshel Live in Australia follows the roll-out of Adshel’s network of digital street furniture in Auckland earlier this year.