B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • The Growth Distillery
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ADMA Creative School Uses Past Students In New Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > ADMA Creative School Uses Past Students In New Campaign
AdvertisingMarketing

ADMA Creative School Uses Past Students In New Campaign

Kim Carter
Published on: 29th July 2015 at 11:58 AM
Kim Carter
Share
3 Min Read
SHARE

Four students from ADMA Creative School who quickly found work in the industry after graduating are the focus of the new Thinking Faces Work campaign that the Association for Data-driven Marketing and Advertising is using to launch its 2015 Creative School in Sydney and Melbourne today.

In various pensive poses, there’s Ernie Ciaschetti, the former builder who graduated ‘best in class’ and was offered a job at Banjo; Max Thorley, who landed a full-time job at Present Company not long after graduating; Janina Canet, a ‘highly commended’ student who is now interning at MercerBell, and Molly Cathcart who was voted ‘best copywriter’ and was quickly offered a full-time gig at SeventeenHundred.

“Aspiring copywriters and art directors looking to kick-start a career as marketing and advertising executives can take heart when they see the Thinking Faces Work campaign because it shows our program is successful – our graduates get jobs. We are also now attracting great people to the industry like Ernie, who were working in other professions before. ADMA Creative School is going some way towards addressing the issue around shortages of work-ready junior copywriters and designers in the industry,” said ADMA CEO, Jodie Sangster.

ADMA2015_CreativeSchool_PRESS-2 ADMA2015_CreativeSchool_PRESS-3 ADMA2015_CreativeSchool_PRESS-1

ADMA2015_CreativeSchool_PRESS-4

Rob Morrison, executive creative director at OgilvyOne and head of the Creative School lecture series in Sydney, said last year’s crop of students were some of the best that he had seen and he wanted their talents acknowledged in the launch campaign.

“Thinking Faces Work is a beautifully simple follow-up to last year’s ‘Show us Your Thinking Face’ campaign. The wonderful reality about ADMA Creative School is we genuinely help students get their first break in their industry. If you’ve been thinking about copywriting or art direction as a career, Creative School is the perfect place to start,” he said.

“Creative School plays a key role in training the next generation of creative talent. There’s a shortage of young creative talent coming up through the ranks and little time to train them on the ground at agencies. Creative School is one way ADMA Is addressing this issue,” added David Ponce de Leon, group creative director for McCann Australia, and leader of the Creative School in Melbourne.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bob Garfield, Clemenger BBDO Sydney
Share
By Kim Carter
Follow:
A skilled communications/public relations professional with a wealth of experience in media relations, press conferences, issues management, strategic planning, internal communications, government communications, special events, web copy, magazine and newsletter writing. Experience in government, heritage advocacy/tourism, food/nutrition, consumer, fashion, marketing, business and education sectors. Agency and in-house PR experience. Excellent relationships forged with clients, journalists, editors and producers across Australia and Canada. A strong track record in generating media/public awareness of clients and driving demand for products or services.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?