ADMA Creative School Uses Past Students In New Campaign
Four students from ADMA Creative School who quickly found work in the industry after graduating are the focus of the new Thinking Faces Work campaign that the Association for Data-driven Marketing and Advertising is using to launch its 2015 Creative School in Sydney and Melbourne today.
In various pensive poses, there’s Ernie Ciaschetti, the former builder who graduated ‘best in class’ and was offered a job at Banjo; Max Thorley, who landed a full-time job at Present Company not long after graduating; Janina Canet, a ‘highly commended’ student who is now interning at MercerBell, and Molly Cathcart who was voted ‘best copywriter’ and was quickly offered a full-time gig at SeventeenHundred.
“Aspiring copywriters and art directors looking to kick-start a career as marketing and advertising executives can take heart when they see the Thinking Faces Work campaign because it shows our program is successful – our graduates get jobs. We are also now attracting great people to the industry like Ernie, who were working in other professions before. ADMA Creative School is going some way towards addressing the issue around shortages of work-ready junior copywriters and designers in the industry,” said ADMA CEO, Jodie Sangster.
Rob Morrison, executive creative director at OgilvyOne and head of the Creative School lecture series in Sydney, said last year’s crop of students were some of the best that he had seen and he wanted their talents acknowledged in the launch campaign.
“Thinking Faces Work is a beautifully simple follow-up to last year’s ‘Show us Your Thinking Face’ campaign. The wonderful reality about ADMA Creative School is we genuinely help students get their first break in their industry. If you’ve been thinking about copywriting or art direction as a career, Creative School is the perfect place to start,” he said.
“Creative School plays a key role in training the next generation of creative talent. There’s a shortage of young creative talent coming up through the ranks and little time to train them on the ground at agencies. Creative School is one way ADMA Is addressing this issue,” added David Ponce de Leon, group creative director for McCann Australia, and leader of the Creative School in Melbourne.
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