Adidas And FarmVille Amongst Facebook Australia’s Most Talked About Topics In February

Adidas And FarmVille Amongst Facebook Australia’s Most Talked About Topics In February
SHARE
THIS



Facebook and Instagram have released data on what got users talking across the platforms for the month of February. Humble online game FarmVille was the most talked about brand of the month, most likely after video games service Zynga’s announcement that Mark Pincus was stepping down as CEO.

Coming in second place was Adidas, as users buzzed about the retail company’s ongoing campaign against discrimination towards LGBTIQ athletes. This was further bolstered by anticipation of the Sydney Mardi Gras event in March, with both the festival and LGBT communities trending with men and women alike.

Medicare was another brand hotly debated across Facebook, possibly following the government’s proposed plan to privatise the company. PayPal also received a spike in conversations which might be attributed to its announcement that it is banning payments to VPN services due to copyright concerns.

February also saw Instagram providing hot topics to discuss what users were chatting about on the photo sharing platform. Vodafone Hutchison Australia had the largest number of conversations, perhaps stemming from the company turning around its reputation and increasing its customer base to more than 5.4 million.

Nipping at Vodafone Hutchison Australia’s heels was action role-playing game The Elder Scrolls V: Skyrim driven by release date rumours.

Beyond brands, love conquered all among Australians in February. On both Facebook and Instagram, Valentine’s Day was the most-talked-about-topic, particularly among women as they used the platform to share their special moments on February 14. Other causes for celebration included Chinese New Year, especially among an older audience, while younger women embraced Facebook’s Friends Day by sharing picture galleries created by Facebook.

A number of new films this month gave Aussies of all ages the chance to share their views on social media. Marvel’s Deadpool was released to rave reviews, trending on both platforms. Australians were also glued to events on the sporting field.

The American Super Bowl and its 2016 champions, the Denver Broncos, were widely discussed across both platforms, while the return of the Australian rugby season had people talking on Instagram.

A different kind of clash captured the attention of older males in February, as Australians followed the news of the US primaries. Both Republican candidate Donald Trump and Democrat hopeful Senator Bernie Sanders trended on Facebook. On home turf, Australian politics were also a topic of interest among men and women of all ages.

Whether people used Facebook and Instagram to debate politics, share film reviews, cheer on a team or celebrate a holiday, this month’s Hot Topics show us all of the power of the personal brand. While many of the actors, teams, sports personalities and politicians discussed this month formed part of a wider event or discussion, their individual cause, viewpoint or persona was just as important—as was their ability to be distinguished from their competitors.

Judging from the Hot Topics graphs, here is the lists of what users are buzzing about.

Facebook Brands and Products

  • Farmville
  • Adidas
  • Medicare
  • Eileen Fisher
  • PayPal

Instagram Brands and Products

  • Vodafone Hutchison Australia
  • The Elder Scrolls V: Skyrim
  • Far Cry 4
  • Counter-Strike: Global Offensive
  • Team Fortress 2

 

Please login with linkedin to comment

customer magazine EPL Gameshow New Site Online ads rakuten marketing The Smith Family Tuaca

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]