It’s that time of the year again when singles are identified for not carrying bouquets, chocolates, or the odd teddy bears around. Fear no more, Acxiom is here to help you find ‘The One’ this Valentine’s Day, whatever your preference may be, with its unique recognition, measurement, and cross channel targeting capabilities.
When Acxiom is not playing cupid, it helps business across the globe with building and maintaining a Single Customer View, enriched with external demographic and lifestyle data stored in a marketing database, allowing marketers to individually tailor cross-sell, upsell. Retention, and acquisition messages to their customers and prospects in a privacy compliant manner.
“Accurate customer and prospect information allows you to better understand your audience, enabling more effective and efficient marketing” says Acxiom’s APAC senior product manager, Shaun Donnelly. “The same could apply to finding a partner. Gaining more insight into someone helps you understand them better and lets you have a more harmonious relationship” says Donnelly.
Hope this infographic could help you find love this Valentine’s Day.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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