Digital experience company Acquia has announced it is rolling out voice-enabled search technologies to government agencies and global brands through development work within Acquia Labs.
Focused on improving the accessibility of Georgia.gov, the state agency was the first to roll out voice search capabilities from Acquia Labs last year.
Initial usability metrics were strong, as 79 per cent of searches were completed successfully in the first eight months. Vehicle registration, driver’s licences, and state sales tax were among the most popular voice search topics.
Acquia Labs has continued developing these capabilities, recently helping a global pet nutrition brand also launch voice search on its digital properties.
Acquia co-founder and chief technology officer Dries Buytaert said: “New channels, technology trends, and devices provide organisations the opportunity to re-imagine their customer experience.
“Developing cross-channel experiences that bypass the browser is increasingly an imperative for global brands.