Acoustic, a global marketing and customer experience provider for B2C brands, has obtained a strategic growth investment from Francisco Partners (“Francisco”), a global investment firm that specializes in partnering with technology businesses.
Existing investor Centerbridge Partners remains the primary equity holder in the company.
Acoustic helps brands deliver over 120 billion personalized messages each year using its single, unified platform that combines marketing automation with deep digital experience analytics. Acoustic empowers businesses to create seamless, data-driven digital experiences across email, web, SMS/MMS, mobile push, WhatsApp, social media and more.
Dennis Self, CEO of Acoustic, said, “We are thrilled to announce this new investment from Francisco Partners. As more consumer interactions take place digitally, customer experience becomes the deciding factor for whether consumers engage with your brand,”.
“This investment validates our strategy for creating unified digital customer experiences at scale. It will also help accelerate our platform vision and continue to create highly personalized multichannel experiences through our product suite that connects consumers’ online interactions with the buying experience.
“We’re excited to work with two top-tier investors, Francisco Partners and Centerbridge, as we continue to evolve our platform and offerings to enable a new generation of consumer marketing and experience capabilities.”
Peter Gingold, managing director at Francisco Partners, said, “Brands and marketers are looking for more effective ways to continuously improve the overall consumer experience while simultaneously maximizing the performance and ROI on their marketing investment,”
“Acoustic’s unified marketing and experience platform uniquely position the company to emerge as a next-generation leader within the $344.8 billion MarTech industry.
“We’re excited to join Centerbridge Partners and the Acoustic team to accelerate this vision and the delivery of innovative solutions to create exceptional, personalized customer experiences across several key industry verticals, including retail, financial services, insurance, tech and telecom, travel and hospitality, and more.”
Jared Hendricks, senior managing director and Chris Litchford, managing director, of Centerbridge Partners, said, “We are excited to partner with Francisco Partners, a world-class firm specializing in investments of technology companies that are leading the way in innovation and growth, who, like us, believe in Acoustic’s vision and the value of its powerful marketing and experience platform and supporting capabilities.
“Acoustic is a demonstrated leader in an ever-evolving industry. We are committed to helping Acoustic operationalize and scale its solutions through our continued investment.”
SVB Securities served as financial advisor to Acoustic. Simpson Thacher & Bartlett LLP acted as legal advisor to Acoustic. Kramer Levin Naftalis & Frankel LLP acted as legal advisor to Francisco Partners.
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