Marketing is hard. (Warning: BS)

Marketing is hard. (Warning: BS)

In this opinion from co-founder and director of Hunt & Hawk Sonya Vanjicki breaks down the fallacies surrounding marketing and sales.

So What does it actually take to be successful with your marketing and sales activity?

You need to understand that it’s not always going to work.

There will be campaigns you put effort and $$$’s into but will produce a big fat n0thing.

But NOTHING shouldn’t stop you from taking the learning and powering on to build that cred, push that message and move that audience.

When you’re stuck, remember this:


MARKETING will not work for you if you say it’s HARD.

What is hard is having to stay in a shitty money situation, what is hard is not fulfilling your desired business goals, what is HARD is watching all your competitors fly past while you are just getting by.

Choose for what you do to be easy.

This doesn’t always mean it will happen with ease, but the trials are what help you understand what WILL work, the challenges are what help us expand and grow.


SALES (and marketing) will not happen for you if you do not become RESILIENT.

On average it takes 11 touch-points, 8 hours of content and 3 phone calls to get some interest.

Most people give up after just 1. Choose to be the business person that bounces back and uses the learnings to FUEL YOU.


TEAMS will not work for you if you are not coming from a place of complete abundance, and letting go of desperation and scarcity.

This isn’t ‘fake it till you make it’ it’s simply ‘let that shit go’ as it does not serve you.

Your team will be your GLUE, you must choose consciously each and every day to come from abundance and LEAD them (and yourself) to the same.

When you focus too heavily on the output you forget about the input. But there is always enough resources, people, and opportunity.


CLIENTS will not work for you if you are not being SOLUTIONS FOCUSED.

Staying in the problem zone will not get you anywhere.

If there is an issue, ask, ‘what’s the solution?’. Then go and action it!

Do not harp on and on about the problems. Your clients want solutions.

And for the record, TIME is not an excuse, none of us have any time to waste, and there is certainly no time for victim mentality.


BUSINESS will not work for you if you compare yourself to others.

This is the all-time killer of dreams.

Everyone starts somewhere, so give yourself a bloody break. Become the influencer, the thought leader, the powerful figure – it starts with making a DECISION.

Learn the ropes and tools, hire good people to help you, come from service and impact every day.

People will thank you for the work that you do in the world – and you need to believe this.

So, Marketing isn’t hard. It’s simple: Do not complain, do not give up, do not forget to smile. Do what it takes for your goals to be bigger than your own BS.


Reach out to see how HUNT & HAWK can make sales, marketing and team development easier for you.

If you liked this B&T article, please like our pages too: FACEBOOK | TWITTER  |LINKEDIN | EMAIL

#mondaymotivation #toughlove #resilient #abundance #business #sales #marketing #coach #solutions

Share your opinion or your best tips below ? ⇓

Please login with linkedin to comment

Marketing Sales teams

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine