Google eyes ‘success’ measurement for advertising

Rumble has hired gifted young sound designer Renee Park to work out of their Sydney studio. Park brings fresh energy to the team and expertise in voice recording, direction, and sound design, and is what Rumble founder Tone Aston described as a perfect addition to their award-winning line-up of sound designers. “Renee was a real […]

iD Collective has teamed up with the Paramatta Eels and the city of Paramatta to introduce an exciting activation at CommBank Stadium. This first-of-its-kind activation zone promises to be a game-changer for Eels fans. Led by ID’s expert events team, the zone will feature a range of interactive activities, thrilling games, and exclusive prizes catering […]

The Company We Keep (The CWK), is expanding its team across APAC with five new hires to support client growth across the region. Lead image: Caroline Fox, Charles Turner & Andrea Rodriguez Joining the ranks of the Sydney team is Andrea Rodriguez coming on board as a producer, Caroline Fox Drinkwater as studio manager and […]

Independent media agency Half Dome has announced it has been named to the prestigious 2024 AFR BOSS Best Places to Work list, ranking eighth overall. Lead Image: Half Dome Staff This is the fourth consecutive accolade for Half Dome, which has been recognised in the list’s media and marketing category since 2021, for its innovative […]

Announcing a new brand refresh, UnDigital has updated its suite of service offerings with a renewed focus on uncovering the real problems clients are experiencing to custom-design digital solutions that increase efficiency, improve user experience and drive business success. Lead image:  Andrew & Kristen Cornale. It was through a partnership with OZ Design Furniture to […]

Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]

Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.

B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.

Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.

The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?

If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.

B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.

If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.

Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.

Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.

Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.

Host of A-list celebs caught slamming Ukraine's president. Thankfully it does have the Milli Vanillis about it.

As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.

This columnist asks do punters want to wear your brand? B&T'd say yes if you were Nike, no if you were Anusol.

Posted 22 hours Ago

Opinion

by B&T Magazine

WiredCo 'cements' its relationship with home builder G.J. Gardner. Did you see what B&T cheekily did there?

PR agency announces serious upgrade to its strategy offerings. Thankfully stops short of calling them Delta Force.

Yes, B&T's running an inspiring mountaineering story. And this from people who won't come to work if the lift's broken.

Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.

Posted 23 hours Ago

Recommended

by B&T Magazine

Mari Kauppinen set to bring some zing, some song and some va-va-voom to her new role at ITA Group.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T has a love-hate relationship with PRs. Love if they take us for a boozy lunch. Hate when you send releases as PDFs.

Special announces a slew of promotions in its creative team. And, no, they didn't order Uber Eats to celebrate.

Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?

Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.

Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.

Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?

News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.

Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.