Paul Fisher leaves the IAB to lead Nielsen's Media business

Nielsen has scooped up Paul Fisher, the head of the Interactive Advertising Bureau (IAB), to lead its Media business in the Asia Pacific, Middle East and Africa.

Fisher’s appointment as APMEA managing director of Nielsen Media comes shortly after IAB announced he was leaving his post as chief executive, a role he held for four and half years.

Fisher (pictured) will now be charged with the leading the Media team and is responsible for driving innovation and best practice in cross platform measurement.

He will be based in Nielsen’s Sydney office and will report to Cheong Tai Leung, president of Nielsen’s APMEA business, when he starts in March 2013.

Leung said: “Expanding our cross platform audience measurement footprint and capabilities across the APMEA Region is a key focus for Nielsen in the coming years and we are delighted to be bringing on board such a high caliber leader as Paul into this important role, to drive our efforts on this front.”

At Nielsen, Fisher replaces Megan Clarken who has been promoted to global head of digital and will move to Nielsen’s global headquarters in New York in March next year.

On his new role Fisher added: “I am excited to be joining a global leader such as Nielsen at a time when information and insights about consumer behaviour are vital to media and marketers as they battle to reach, influence and engage consumers in an increasingly fragmented media world.”

“Leading Nielsen’s efforts across the region, in particular in cross media measurement and information, is

a big challenge and I’m already looking forward to 2013 and beyond.”

The IAB will kick off their search for a new CEO immediately.

Mark Britt, IAB Australia Chairman, described Fisher as a “champion for the digital industry through a huge period of transformation”.

“At the helm of IAB Australia he has consistently delivered on very ambitious plans and as a result IAB Australia now has a team of very senior and experienced executives in place who will oversee the continued growth and development of our industry,” Britt said.

“The key priorities for IAB Australia in 2013 have been identified and the IAB Australia team will now work collectively towards building on the IAB’s foundations by tackling some of the important issues of industry self-regulation and mobile advertising.”

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