IAB And Deakin University Launch Digital Advertising Micro-Credential Courses

In The Making – a rising star of the Brisbane PR, Content and Digital scene – has established its Melbourne office in response to new client wins. The move comes as In The Making is appointed by thrift store powerhouse, Savers Australia, and also extends its contract with another Melbourne brand, BOUNCE Inc. Launched in […]

The new original crispy burger series, which has been double breaded for the ultimate crispy bite, will be a permanent feature on the KFC menu. Aussies can get their hands on the original crispy burger for free this week at ‘The Original Crispery’, a KFC pop-up experience where everything is double breaded and fried. Yes, […]

Rugby Australia has signed its first dedicated female retailers for its Sevens Women’s Squad and the Wallaroos. Meanwhile, Wests Tigers’ struggles are far from over after they lost a one-million-dollar sponsorship deal with Brydens Lawyers. Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. […]

The Mars Agency has rebranded to reflect its transformation into an enterprise-wide solutions partner for the commerce marketing industry. The Mars Agency has officially rebranded as Mars United Commerce, a name reflecting its transformational growth into a full-service commerce marketing partner for brands and retailers. Mars United Commerce fully embodies the ongoing evolution of the […]

Azerion is proud to unveil its latest suite of video solutions, designed to drive consideration and engagement across JAPAC. As demand for high-quality video advertising in trusted environments continues to increase, Azerion is poised to meet this user preference with its advanced video solutions, placing brands at the forefront of consumer attention with impactful creative […]

In this month’s monthly column with NGEN, the MFA’s training program for media professionals with less than five years of experience, Seven’s sales executive Rachael Everett shares the lessons we can learn from sport, and how key sporting moments can help give perspective to our own lives. When people query my immense passion for sport, […]

No one would work in this industry if we did not believe that a good campaign has the power to change the world. With less than a month to go until the first ever Cairns Crocodiles Awards ‘presented by Pinterest’  we wanted to shine a light on the incredible entrants who are achieving good with […]

Nine and Magnite, the largest independent sell-side advertising company, today announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand on Nine’s BVOD platform, 9Now. 9Now features some of Australia’s most-watched programs and sporting events including the NRL, Australian Open, Married at First Sight […]

Special has won the Cricket Australia business for the upcoming marquee Men & Women’s International Series. The agency won the business following a competitive pitch process. Special has been tasked with creating a unifying idea for the international series that not only drums up excitement but enhances its role as a must-attend event during the […]

It’s a question rarely posed in public: do I want kids? It’s also one that Laura Henshaw from the highly successful LiSTNR podcast KICPOD co-hosted with  Steph Claire Smith, is pondering. (Lead Image: Laura Henshaw and Dalton Henshaw)  After raising the subject on a recent KICPOD episode to overwhelming support from people across the world, Laura has recorded a limited series podcast with […]

Creative innovation studio R/GA Australia has appointed Marie Conley to the role of Executive Strategy Director.As brands look for new opportunities at the intersection of creativity and technology, Marie will draw from her UK experience with large scale, regions and budgets to identify fresh paths for growth and innovation.

Publicis Groupe’s media agency Zenith has hired one of the country’s most experienced product and strategy leaders, Penny Shell, to the newly-created role of chief strategy and product officer. She has been tasked with overseeing strategy, planning and product capabilities across the business. Zenith said the strategy, planning and product capabilities form the ‘imagination’ part […]

'The Village,' the first association dedicated to supporting working parents in the Australian media industry, officially launches today. Designed as a nurturing community for industry professionals who are planning a family, expecting, or already caring for children, The Village redefines support, connection, and advocacy for working parents, and is aimed at fostering successful and sustainable careers within the industry.

Anheuser-Busch InBev (AB InBev) VP of global brands, Richard Oppy, explains how in just five years the marketing function turned the world’s largest beer buyer into the upper echelon of brand builders. Ab InBev has been cleaning up at Cannes and the Effies lately, while driving record levels of organic revenue growth. And, all of […]

In case you needed another reason to visit the Philippines.

Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?

Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"

Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.

Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.

This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.

This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.

ARN's bid for SCA trips up at the final hurdle. It's also unclear if other states will have to suffer Kyle Sandilands.

News.com.au puts aside its passion for 'China set to invade' & overcharging Sydney cafe articles to do some real good.

B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.

What's better than a Walkley Award for journalism? Getting a hit put out on you by a Sydney underworld drug gang.

Wonderfully, a horse turned up for this press photo. Better again, everyone went home with some manure for their roses.

Shopping at airports has always been a paradox. On one hand there's the duty-free, on the other there's $24 schooners.

Forget the hills being alive with the sound of music, as Sydney's Hills district comes alive with new outdoor.

Taboola unveils its new Taboola Select offering. It's a lot like diet vanilla Coke without any aspartame risks.

Ren Frise sounds like one of the cooler characters in the new Star Wars films. Alas, he's all the more earthbound.

DoubleVerify continues with the insidious scourge of American job titles, as Imran Masood named VP of APAC.

A good time to go for the best desk in the office as OMD Brisbane announces reshuffle.

We can all buy into Tennille Burt's "get shit done" mantra. Yet, it never seems to work when trying to put laundry away.

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by B&T Magazine

Every so often the mighty advertising industry uses its powers for good. This is one of those times.

I think we can all agree that being front and centre is a better place to be than back and off centre.