Tinder Launches Big Rainbow To Connect LGBTQIA+ Community
As part of the Big Rainbow Project, Tinder has launched its virtual Big Rainbow to connect the LGBTQIA+ community from all over Australia to have their very own meet-cute in-app.
With the Big Rainbow landmark soon to shine over its new regional location, the virtual Big Rainbow in Tinder Explore intends to remove the geographical barriers that regional LGBTQIA+ people face by offering an online space to meet someone new, no matter their location.
The virtual Big Rainbow is the latest instalment of Tinder’s Big Rainbow Project, a larger than life commitment to support the LGBTQIA+ community across Australia, with a special focus on regional areas. Developed with the help of community advisors and experts, the Big Rainbow Project aims to raise awareness of the challenges LGBTQIA+ Australians face in regional towns, including a lack of visible community members and a large geographical distance from urban pride celebrations.
“We love the impact and support the physical Big Rainbow has received since its launch, and are proud to now launch the virtual Big Rainbow so that the LGBTQIA+ community, as well as friends and allies, can celebrate pride with people from across the country. The new in-app feature will span across all of Australia, offering the community an opportunity to make more meaningful connections than ever before,” said Tinder Australia Country Director, Kristen Hardeman.
The virtual Big Rainbow is available for friends, allies and lovers in Tinder Explore until March 27.
The Big Rainbow Project builds on Tinder’s ongoing commitment to the LGBTQIA+ community in Australia, with the company also pledging a $100,000 donation to regional community organisations for support programmes for regional LGBTQIA+ people.
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