New National Association For The Visual Artists Campaign Gives Visual Artists A Shot At Recovery
The National Association for the Visual Artists (NAVA) launched a new campaign, ‘Sit For An Artist’, urging everyone who is eligible to get vaccinated to support Australia’s creative recovery.
The visual arts sector is in crisis. NAVA’s ‘Sit For An Artist’ campaign has been created in response to the long-term impacts of the pandemic on visual artists, galleries, organisations and arts workers with exhibitions and commissions cancelled across the country.
Recent research undertaken by NAVA* revealed that 81 per cent of visual artists earned less than $25,000 in the 2020-21 financial year, while 50 per cent reported an income decline of up to 100 per cent.
Penelope Benton, co-director, NAVA (NSW) said, “COVID and the lockdowns have decimated the visual arts. Art making has dropped by nearly 40 per cent as artists have had to find work in other areas to survive, and over half of our sector is concerned about the future. The gap in the visual arts sector will be felt for years, and we fear a generation of artists may be lost.”
The ‘Sit For An Artist’ campaign is a play on the age-old concept of sitting for an artist for a portrait, but this time NAVA is asking Australians to sit for a COVID vaccination.
Fronting the campaign are artists Thea Perkins, an Arrernte and Kalkadoon woman (pictured) with an emerging painting and installation practice; Dean Cross, a multi-disciplinary artist of Worimi descent; Wendy Sharpe, a major Australian figurative artist; and Ramesh Mario Nithiyendran, a Sri-Lankan born contemporary artist with works held in galleries across the country.
Nick Garner of Playground Films/ArtVid produced the campaign. He said, “visual art can largely go unnoticed, but it affects every one of us in some way. At the heart of the creative for NAVA’s vaccination campaign is a flip on a simple idiom: to sit for an artist.”
“It speaks to both the urgency of the problem and the need to connect with the community, to inspire the viewer in our way out of here. A lot of heart went into bringing this campaign to life, to get people vaccinated, so our artists can get back to what they do best: bringing us together.”
Wendy Sharpe said, “We all want to go to galleries. We want to go to concerts. We want to go to museums. We want to go to restaurants. We want to meet other people. We don’t want to be locked up forever. So get vaccinated.”
“Art is one of the critical ways Australians tell our stories, understand our world, and reflect on our collective experiences,” said Mimi Crowe, co-director, NAVA (SA).
“In response to every national disaster, hardship and crisis, the arts are at the front of efforts to raise funding, awareness and hope. Art is a vital part of our nation’s recovery.”
Let’s all do our bit for Australia’s visual arts sector by supporting NAVA’s campaign.
CREDITS
Creative Agency: Atypical Creative: Tim Chenery Creative: David Barker Production Company: Playground / ArtVid Director/DOP: David Barker
Producer: NIck Garner
Editor: Marianne Khoo Sound Production: Pete Jones @ RanRun Photographer: Lauren Orrell
Location: National Art School
- SOURCE: Pulse Survey data for 20210-21. 1,224 artists, arts workers and arts managers.
- NAVA has expressed its sincere thanks to the artists, organisations and individuals who provided support for this campaign, including the Australia Council for the Arts and National Art School.
Please login with linkedin to comment
COVID-19 vaccine covid-19 vaccine ads get vaxxed campaign National Association for the Visual Artists NAVA visual artistsLatest News
TV Ratings 29/4/24: Farmer Wants A Wife And Lego Masters Lock Horns In Overnight’s Battle
Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]
IAS Awarded New Responsible AI Certification From Trustarc
Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.
AWARD Calls For Hall Of Fame Nominations
B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.
Havas Red Wins PagerDuty PR Account
Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.
ACA Poised To Release Results Of 2023 Create Space Census
The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?
Why Fear Is Essential To Fernando Machado’s Creativity
If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.
Superdry Drafts AFL’s Patrick Lipinski For New Campaign
B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.
Elon Musk vs eSafety: Legal Experts Warn That ‘Rogue Operators’ Like X Are Unlikely To Win Federal Court Battle
If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.
Amy Poehler Presents First Look At Inside Out 2 At Vivid Sydney 2024
Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.
Mutinex Launches DataOS Improving Data Warehousing & Quality For MMM Marketers
Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.
IMAA Celebrates Three Years Of Group Trade Credit Insurance Deal
Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.
Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign
Host of A-list celebs caught slamming Ukraine's president. Thankfully it does have the Milli Vanillis about it.
New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight
As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.
Opinion: Do Punters Want To Wear Your Brand?
This columnist asks do punters want to wear your brand? B&T'd say yes if you were Nike, no if you were Anusol.
WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account
WiredCo 'cements' its relationship with home builder G.J. Gardner. Did you see what B&T cheekily did there?
Keep Left Reveals ‘Strategically Assembled’ Strategy Team
PR agency announces serious upgrade to its strategy offerings. Thankfully stops short of calling them Delta Force.
Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?
Yes, B&T's running an inspiring mountaineering story. And this from people who won't come to work if the lift's broken.
CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.
Mari Kauppinen Pops Up As MD Of ITA Group ANZ
Mari Kauppinen set to bring some zing, some song and some va-va-voom to her new role at ITA Group.
“It Is Getting Better But At A Glacial Speed”: PR Guns On Shaping A More Diverse Media Industry
B&T has a love-hate relationship with PRs. Love if they take us for a boozy lunch. Hate when you send releases as PDFs.
GoTransit Media Group Unveils The Power Of Regional Transit Advertising
Need reminding lots of people live outside the Surry Hills enclave? It's the regionals &, yes, they have almond milk.
Slew Of Promotions For Special Senior Creative Leadership Team
Special announces a slew of promotions in its creative team. And, no, they didn't order Uber Eats to celebrate.
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.