Amazon Announces Advertising Partner Network

Amazon has announced the Amazon Advertising Partner Network, a community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Advertising products.

The program will help agencies and tool providers deliver results for mutual advertising customers, allowing partners to develop their capacilities, grow their businesses, and engage deeply with Amazon advertising.

The Partner Network offers partners a central location to access educational, technical, and marketing resources, as well as a self-service account through which partners can manage all of their company’s Amazon Advertising interactions. Partners will be able to link their employee accounts, register for the Amazon Advertising API, and access their campaign manager tools in a single hub.

To help partners strengthen their expertise across Amazon Advertising products and campaign strategies, the Partner Network will house a partner content library, which will include everything from best practice guides and product videos to API documentation.

Additionally, partners will have the opportunity to earn advanced partner status. This qualifies them for added benefits, including access to select beta programs and tailored training on campaign strategies and new product releases. Partners will also be able to showcase their expertise and partner status through a listing in the newly enhanced global Amazon Advertising partner directory, launching soon.

“We’re thrilled to continue working closely with agencies and tool providers to help them better serve our mutual customers and grow their businesses,” said Aby Angilivelil, director of partmer development, amaon advertising.

“We’ve listened closely to partner feedback and have worked hard to build an experience that better meets their needs. The Partner Network and its range of resources is our first step towards helping partners scale their expertise and solutions across all of our advertising products. We’ll continue collaborating with partners to help them meet advertisers’ business goals, and we’re excited by what’s yet to come.”

The network also offers resources such as a library of educational content, developer tools, training modules and certifications.

Pat Petriello, director of Amazon strategy, Tinuiti, said “the entire Tinuiti team is excited to be a charter member of Amazon’s Partner Network and we look forward to making sure our advertisers benefit directly from our inclusion. The Partner Network provides us more resources and tools, all housed in one convenient location, that will allow us to continue to move faster and ensure our customers are ahead of the curve when it comes to Amazon.”

Advertisers and partners will soon see an enhanced, global partner directory that can help advertisers more easily find the best Partner Network agencies and tool providers for their needs. For example, advertisers will be able to sort directory listings by criteria such as “products,” “marketplaces,” or “service model.”

Partners will create, customize, and manage their partner directory listing via their Partner Network account.

For example, partners will be able to update their profile if they are supporting a new region, opened a new office location, or want to localize their profile in their advertisers’ native languages.

Advertise with us

Please login with linkedin to comment

Amazon Advertising