Linktree And Square Team Up For Passion Fund
Linktree today announced the launch of its Passion Fund partnership with Square. The Passion Fund will award creators, business owners, activists, or anyone with a big dream with an investment and tools to help turn their passion into a career.
The fund also celebrates the recent addition of Commerce Links, powered by Square, to the platform which enables Linktree users to engage in frictionless transactions, quicker paths to purchase for their customers, more opportunities for monetisation and an ability to connect their online ecosystem to their products or services.
“The tremendous growth the creator economy is experiencing can make it harder for some to breakthrough and the Passion Fund provides an opportunity for creators to receive financial resources and industry expertise to bring their work and passion to a global audience,” said Alex Zaccaria [pictured], co-founder and CEO of Linktree.
“Our partnership with Square is the next step to enabling creators to curate an online ecosystem all in one place by seamlessly monetising their Linktree.”
“Square was built to help everyone participate and thrive in the economy, regardless of the size or type of business,” said Lauren Weinberg, Square’s Global Head of Marketing. “We’re delighted to be working with Linktree to help creators turn their passion into a living.”
Beginning on May 27, 2021, standout creators and entrepreneurs throughout the world are invited to submit their application to receive a share of the US$250,000 fund.
Submissions will be evaluated by a panel of influential, self-made business leaders, creators, founders and digital experts, chosen for their unique stories and experiences turning their passions into thriving businesses. They include:
- Karamo: American television host, reality television personality, author, actor, and activist. Karamo currently stars as the culture/life coach expert on Queer Eye.
- Li Jin: Founder and General Partner of Atelier Ventures, an early-stage VC fund focused on the passion economy & future of work. She was previously a consumer partner at Andreessen Horowitz.
- Grace Beverley: Successful entrepreneur shaking up the archaic business world, with a global reach of over 1.5 million and founder of two brands that are paving the way in D2C fitness concepts. Grace was Natwest GBEA Young Entrepreneur of the Year and named first in Forbes 30 under 30’s retail and e-commerce list, aged twenty-three.
- Alex Zaccaria: Linktree co-founder and CEO. Alex has been a serial entrepreneur and creator since his teens, managing musicians and generating revenue streams for his artists, before launching a digital agency, which Linktree was born out of.
- Lauren Weinberg: Square’s Global Head of Marketing. For the past three years, she has led Square’s marketing and communications teams, helping tell its story of economic empowerment.
The Passion Fund has three tiers – Gold, Silver and Bronze — and funds will be awarded as follows:
- Gold: 9 x US$20,000
- Silver: 10 x US$4000
- Bronze 10 x US$1000
In addition, there will be a People’s Choice Award Winner, who is selected by the public and will receive US$20,000.
To further pursue their passions and work towards their goals, all winners will receive exclusive use of Linktree benefits including lifetime PRO access, marketing workshops with the Linktree team and no transaction fees on their Commerce Links.
Latest News
CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]
“It Is Getting Better But At A Glacial Speed”: Legends Of PR On Shaping A More Diverse Media Industry
B&T would struggle to meet our daily newsletter deadlines without them, but their contribution to the industry too often goes unnoticed. Lead image: Rochelle Burbury (top left), Sandra Hogg (top right), Katy Denis (bottom left), Susie Thomson (bottom right) But not today! Ahead of the 2024 B&T Women In Media Awards, presented by Are Media, […]
GoTransit Media Group Unveils The Power Of Regional Transit Advertising
New research by GoTransit and Rapid Media has unveiled the effectiveness of transit advertising in engaging with regional audiences, demonstrating positive uplift results across key brand metrics. Engaging Fiftyfive5, GoTransit conducted a brand study to assess the impact of Bus and Light Rail advertising on the target audience by measuring Recall, Branding, Diagnostics, and Impact. […]
Slew Of Promotions For Special Senior Creative Leadership Team
Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.
New PR Subscription Changing The Game For Aussie Start Ups
Need better PR? You can now buy it via a monthly subscription. Price does not include a fascinator or Moet piccolos.
Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
Do you long for the fights, gouges & testicle grabs of footy's glory years? So too, it appears, does Paul Kent.
DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
Disney's Tim Farmer shifts over to rideshare company DiDi. Taking with him his Donald Duck coffee mug & mouse ears.
As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
The question remains: what will we see first? The end of cookies, alien invasion or Jesus's second coming?
Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
It's a Fast 10 with Scoundrel's Tim Bullock. Make it sound even faster by sucking on helium while reading it.
Outbrain Snatches Chris Oxley From Foxtel Media
Foxtel's Chris Oxley shifts over to Outbrain, but not before having his press photo taken in the wilds of the Daintree.
oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
Like to quell the road rage with super cute pics of fluffy marsupials? This outdoor's just the ticket.
Are Media Cares For The Carers In Its Latest Social Change Campaign
Are Media calls on the government to add super payments to carers' payments. Remains silent on AUKUS, however.
In A Fragmented World, Engagement Is King
Today, B&T TV's talking fragmentation & engagement. But not in a down-on-one-knee sense of the word.
Kyle Sandilands On Advertising: “We Want Return Business. It’s No Good Just Taking Someone’s Money”
Kyle & Jackie O finally arrive on Melbourne radio. As yet, no sign of the monotonous and bitter AFL-NRL debate.
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.