Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble  

Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble  
B&T Magazine
By B&T Magazine



With Queensland borders opening for interstate travel to all states (except Victoria) from July 10, Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit.

The campaign was created in partnership with TEQ’s master brand creative agency, Rumble. The ‘Good to Go’ campaign ran first in Queensland before being adapted for a national audience.

TEQ’S Chief Executive Officer Leanne Coddington said the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID safe practices.

“We know people can’t wait to come to Queensland and experience our unique tourism offering. Queensland has such wonderful and diverse experiences and “Good to Go” is the perfect message, uniting our regions and our operators,” she said.

The campaign again features Queensland musicians Busby Marou, who fronted the incredibly successful ‘Beautiful One Day, Perfect the Next’ relaunch.

Rumble Co-Founder and Creative Partner Nancy Hartley said, “Thomas and Jeremy epitomise the Queensland personality, so genuinely warm and enthusiastic.”

“Travel restrictions during filming meant they were at opposite ends of the state, so we adapted that situation to help show the depth of experiences here. The tactical campaign showcases that sense of freedom we’re all longing for.”

The duo was again directed by Jonathan Nyquist via Taxi Films. The campaign is now live and will run across television, print, OOH, digital, radio and social.

 

CREDITS:

Client: Tourism and Events Queensland

Chief Executive Officer: Leanne Coddington

Group Executive Marketing: Michael Branagh

Creative and Content Director: Michelle Blancato

Creative and Content Specialist: Jarrod Meakins

Marketing Program Director: Kate Duffy

Global Brand Leader: Alison Hobbs-Anderson

 

Creative Agency: Rumble Strategic Creative

Co-founders/Creative Partners: James Burchill & Nancy Hartley

Co-founder/Strategic Lead: Remy Brassac

Director, International Markets : Damian Coren

Business Director: Anne-Maree Jenyns

Account Director: Nikita Baynes

Account Executive: James Goodrich

(Romeo Digital) Creative Director: Marco Eychenne

Agency Producer: Katrine Bowman

Designers: Stephanie Gow, Kate Buchan, Howie Kongstein

Media agency: IKON

Communications Director: Alyce Mollenhauer

 

PRODUCTION

Production company: Taxi Films

Director: Jonathan Nyquist

Executive Producer: Andrew Wareham

Senior Producer: Mark Bishop

Director of Photography: Jason Hargreaves

Post Production: Cutting Edge

Executive Producer: Trelise Blade

Post Producer: Aysha Jones

Offline Editor: Kerry Farrell

Assistant Editor: Felicity Kranz

Online Editors: Steve Leacey and Tim Schultz

Sound: Mike Lange and Michael Thomas

Colorist: Danny Scotting

 

 




Please login with linkedin to comment

RUMBLE TEQ

Latest News

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.