UON Shows Why The World Needs New Via Special Group

UON Shows Why The World Needs New Via Special Group

The University of Newcastle has released the next iteration of its ‘World Needs NEW’ campaign through a stylised film generated from past and present student achievements.

From searching for a treatment for pancreatic cancer with a sea sponge to applying physics and engineering to animation at Disney, the single-take film features current students, research graduates and university professors.

Shot on location in the Hunter region, it showcases the global impact the university has and will continue to have with the right students with the right mindset.

To create cut-through on par with the University’s educational style, it’s filmed to feel like an innovative university project—compared to the endless montages you so often see promoting universities today.

 

Special Group ECD and partner Tom Martin said: “We wanted to give the University a more active role in their global impact stories, ensuring that it includes not just tangible breakthroughs, but the creative, open-minded approach that got them there.

“It gives prospective students a clearer idea of the personal and potential global benefits of studying at UON.”

University of Newcastle CMO at the Tracy Chalk said: “We were delighted to provide nearly 30 of our students, researchers and alumni an opportunity to tell their story, and participate in the production of the film.

“It’s a wonderful reflection of their work, and the University’s real-world approach to student experience.”

The campaign also includes cinema, social, outdoor, digital and print executions.

 




Please login with linkedin to comment

University of Newcastle

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]