Rapid VR Creates Virtual Reality Surf Adventure With World Surf League & Jeep

Rapid VR Creates Virtual Reality Surf Adventure With World Surf League & Jeep
Larissa Meikle
By Larissa Meikle



The World Surf League (WSL) and automotive brand Jeep have announced the release of their virtual reality (VR) experience, ‘Jeep Sessions: A Surfing Journey in 360°’.

The VR experience follows WSL Championship Tour surfers Jordy Smith and Malia Manuel as each embarks on a Jeep adventure to find the best waves.

The project can be viewed in both a 360-degree video and an interactive VR experience. The VR application enables users to select their journey through “gaze-based interactions,” where the user’s eyes become the controller within the 360-degree visuals.

WSL teamed up with the Jeep brand and production company Rapid VR to pioneer new frontiers in digital storytelling.

Utilising Rapid VR’s knowledge of surf in the 360-degree video realm, directors Taylor Steele and Dave Klaiber wanted to push the limits with this film.

They developed customised rigs to place the 360-degree video camera into locations never before seen. After the huge success of ‘Get Barrelled in Tahiti’ with CJ Hobgood, Steele and Klaiber wanted to take this experience to the next level.

“Our project goal was to push the boundaries of VR technology to show what a surf trip feels like from the first-person perspective,” Steele said.

“I’m excited to share this. It’s pretty incredible knowing my mom can now experience riding a 20-foot wave.”

An app has also been created for Jeep Sessions: Surfing in 360°, which can be downloaded via iTunes, Google Play, Daydream, or Oculus Gear VR.

Within the app experience, viewers also have several points of choice presented by Hawaiian surfing royalty Sunny Garcia, which affect the narrative and result in different endings, including an option where all the featured surfers share waves together.

Surf fans all over the world can experience Jeep Sessions: Surfing in 360° at WSL events throughout the year, including Oi Rio Pro, Corona Bali Pro, Corona Open J-bay, Surf Ranch Open, Vans US Open of Surfing, Quiksilver Pro France, MEO Rip Curl Pro Portugal, Billabong Pipe Masters, and the HawaiiWomen’s Pro.

CREDITS

Production and post-production: Rapid VR

Directors: Taylor Steele and Dave Klaiber

Executive producer: Susannah Phillips

Head of business development: Matt Klaiber

Director of production, technical director and editor: Dan White

Client: WSL

Chief partnerships officer: Beth Greve

Vice president of partnerships: Monica Koyama

Chief community officer: Tim Greenberg

Vice president of marketing: Chris Culbertson

Vice president of music: Allison Thiel

Director of integrated content: Peter Williams

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]