What’s The Latest With Facebook?
Social media giant Facebook has shared a lot of news so far this week, so B&T thought it would be grand if we combined it all into one massive update.
Enabling publishers to label breaking news
Firstly, Facebook has announced that it is enabling publishers to label breaking news on Facebook.
Facebook has been running a test in the US, allowing a small group of local and national publishers identify and label breaking news.
The company has expanded the test so that more than 50 additional publishers in North America, Latin America, Europe and Australia will be able to label their stories as breaking news on Facebook.
Included in the test are local news outlets ABC, Seven, Nine, Fairfax and News Corp.
Here’s how it works:
- Publishers in the test will be able to label Instant Articles, mobile and web links, and Facebook Live as breaking news.
- They can use the indicator once a day, setting how long the story is marked as breaking for (up to six hours).
- Publishers also have an extra pool of five indicators per month.
- The posts will appear in News Feed and there will be information in Page Insights so that publishers can track how their tagged posts perform.
- Readers will also be able to provide feedback when they don’t consider a story to be breaking news by clicking in the top-right drop-down menu of a post.
- This feedback will help Facebook improve the way it shows breaking news.
Will Easton, managing director and vice president for Australia and New Zealand at Facebook, said: “We’re really excited to have Australian publishers take part in the pilot.
“Facebook’s mission is to connect people. One of the ways people connect is by sharing news with friends and family, particularly timely, important news. This pilot – involving the ABC, Seven, Nine, Fairfax and News Corp – will make those breaking news stories stand out more in News Feed.
“If the test is successful, we’ll release the feature more widely. News is important to Facebook, and this is the first of several initiatives in 2018 that we hope will help bolster the local news ecosystem.”
Expansion of travel ads products
Facebook has also announced the expansion of its suite of travel ads products with trip consideration.
Trip consideration helps travel advertisers reach people who have shown an intent to travel, but have not yet decided on a destination.
Facebook built dynamic ads for travel to help advertisers reach people interested in travelling with the most relevant ads, and now, with trip consideration, advertisers can reach people even earlier in the trip planning process.
With trip consideration, advertisers can showcase deals and popular destinations to encourage people to book their next vacation at a specific destination.
Trip consideration also gives advertisers the option to select the creative they want to show people without having to provide a catalogue. It can be used to drive action across Facebook, Instagram and Audience Network.
Facebook partners with the Commonwealth Games
Facebook has announced it is an official supporter to the Gold Coast 2018 Commonwealth Games (GC2018).
As an official supporter of the games, Facebook has worked with GC2018 to promote key marketing campaigns, drive ticket sales and engage the games’ workforce through the Facebook Workplace platform.
Leading into the games, Facebook will launch a content series featuring Australian athletes, while at games time, the platform will connect Australians with their heroes via a customised Facebook Live studio on the Gold Coast.
Gold Coast 2018 Commonwealth Games Corporation chairman Peter Beattie said platforms like Facebook continue to evolve to support the delivery of major events.
“Having Facebook Australia onboard means the broader Commonwealth Games community are more connected than ever before, with platforms like Facebook and Instagram stories allowing Aussies everywhere to feel close to our athletes and share their experiences,” he said.
“GC2018 is only the third Commonwealth Games to use social media and will very much be a digital games.
“The Commonwealth Games are a truly global event, and by working with Facebook, athletes and visitors from around the Commonwealth will share their experience at the games via Facebook promoting the Gold Coast around the world.
“The games ‘shapers’, including our 15,000 volunteers, will collaborate via Facebook Workplace, and we’re excited to deliver video content to local and global audiences through the reach of Facebook Live.”
Facebook’s William Easton said its support for GC2018 was a natural fit, with sport being one of the most talked about topics on the platform in 2017.
“Over the past year, we’ve seen 15 million Australians on Facebook come together to connect and share with family and friends, with key moments in sport the focus of the conversation,” he said.
“We are committed to investing in Australia’s future, and as one of Australia’s largest international sporting events for 2018, we saw an opportunity to help bring people together to share in the excitement of the games.”
Facebook’s head of marketing for Australia and New Zealand, Alexandra Sloane, added: “We’re thrilled to be involved in the games and excited to see how people come together across Facebook and Instagram platforms to not only support our Australian team, but to connect with each other around the buzz of being the host country.
“Facebook continues to illustrate its leadership position in connecting people with significant moments in their lives, and GC2018 will be no different.”
Australian Agency Games Day
Last Thursday, Facebook Australia held its 2018 Australian Agency Games Day to raise money for The Starlight Foundation.
The event brought together the Australian Agency Community on the first day of Autumn to determine who were the best swimmers in agency land, all in the name of charity.
Facebook’s Agency Games Day brings the agency community together to celebrate ‘active living’ at one of the most iconic Australian locations – Bondi Beach.
However, most importantly, it supports The Starlight Foundation – a charity for hospitalised kids and their families.
The event has built huge momentum since its inaugural year in 2017, with agencies running training sessions months before the event and even rumours of changing hiring policies to recruit the strongest swimmers.
The day was great success; 120 people from media and advertising agencies attended to compete and helped Facebook raise $5,204 for The Starlight Foundation – an amount all attendees were proud to achieve.
OMD and PHD were crowned joined first place (as the teams were too exhausted to compete for first place). Waveshare – a combined Wavemaker and Mindshare team – placed second, and Dan & Zenith placed third.
The Facebook swim team was composed of Oliver Moore, Paul Nahoun, David Fernandez, and Thomas Hosking.
Ellie Rogers, head of agency sales at Facebook in Australia, said: “Giving back to the agency community is important for us as a business. Sometimes it’s important to stop and say thank you – and where better to it than at Icebergs on a beautiful day.
“It was great to see so many people put on their cossies and join us for the afternoon for a good cause to support The Starlight Foundation.”
Please login with linkedin to comment
FacebookLatest News
TV Ratings 29/4/24: Farmer Wants A Wife And Lego Masters Lock Horns In Overnight’s Battle
Who won the battle of the big guns - Lego or Farmer Wants A Wife? One thing's for sure, it wasn't Great Train Journeys.
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]
IAS Awarded New Responsible AI Certification From Trustarc
Integral Ad Science tossing up over the mahogany or teak frame after being awarded TRUSTe Responsible AI Certification.
AWARD Calls For Hall Of Fame Nominations
B&T's noms for AWARD Hall of Famer includes Louis The Fly, Chums' talking Scottie dog & Mumbrella's coke dealer.
Havas Red Wins PagerDuty PR Account
Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.
ACA Poised To Release Results Of 2023 Create Space Census
The Advertising Council unveils date for its census results. Hey, why not coincide it with an office lamington drive?
Why Fear Is Essential To Fernando Machado’s Creativity
If there's anyone B&T loves to chat to, it's fabled marketer Fernando Machado. Although the 5am time difference sucks.
Superdry Drafts AFL’s Patrick Lipinski For New Campaign
B&T fast regretting that poncho we just bought, as it appears the puffer jacket returns as winter's hottest trend.
Elon Musk vs eSafety: Legal Experts Warn That ‘Rogue Operators’ Like X Are Unlikely To Win Federal Court Battle
If this legal stoush boils down to who can afford the better lawyers, B&T's backing Mr Musk every single time.
Amy Poehler Presents First Look At Inside Out 2 At Vivid Sydney 2024
Vivid isn't about freezing your arse off while looking at lights on a wall, as you'll learn with this Amy Poehler news.
Mutinex Launches DataOS Improving Data Warehousing & Quality For MMM Marketers
Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's a Marie Kondo-approved read.
IMAA Celebrates Three Years Of Group Trade Credit Insurance Deal
Are you a struggling indie? Thinking of firebombing the building for the insurance money? IMAA has you covered here.
Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign
Host of A-list celebs caught slamming Ukraine's president. Thankfully it does have the Milli Vanillis about it.
New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight
As painful as this is to say, judging by current world events, the bomb & tank industries must be in rude health.
Opinion: Do Punters Want To Wear Your Brand?
This columnist asks do punters want to wear your brand? B&T'd say yes if you were Nike, no if you were Anusol.
WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account
WiredCo 'cements' its relationship with home builder G.J. Gardner. Did you see what B&T cheekily did there?
Keep Left Reveals ‘Strategically Assembled’ Strategy Team
PR agency announces serious upgrade to its strategy offerings. Thankfully stops short of calling them Delta Force.
Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?
Yes, B&T's running an inspiring mountaineering story. And this from people who won't come to work if the lift's broken.
CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
Despite his love of DIY, B&T can't see Drinkwise's Nathan Kent in any "you can get it" VB ads anytime soon.
Mari Kauppinen Pops Up As MD Of ITA Group ANZ
Mari Kauppinen set to bring some zing, some song and some va-va-voom to her new role at ITA Group.
“It Is Getting Better But At A Glacial Speed”: PR Guns On Shaping A More Diverse Media Industry
B&T has a love-hate relationship with PRs. Love if they take us for a boozy lunch. Hate when you send releases as PDFs.
GoTransit Media Group Unveils The Power Of Regional Transit Advertising
Need reminding lots of people live outside the Surry Hills enclave? It's the regionals &, yes, they have almond milk.
Slew Of Promotions For Special Senior Creative Leadership Team
Special announces a slew of promotions in its creative team. And, no, they didn't order Uber Eats to celebrate.
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or, are they just putting the kettle on more often?
Val Morgan Digital Exceeds All Campaign Uplift Benchmarks Via A 12-Month Brand Metrics Study
Val Morgan announces it has exceeded all its campaign benchmarks. Still can't get under an hour for the City To Surf.
Australian Retirement Trust launches monster of a campaign, by M&C Saatchi and Bohemia
Get offered a seat on the bus today? Knees creak like an old pirate's galleon? This retirement ad may be of interest.
Print Audits To Discontinue As Audited Media Association Of Australia Pivots To Support Influencer Marketing
Is it just B&T or are audits in the media industry suddenly becoming murkier than Roxy's husband's tax returns?
News Corp Australia Launches 2024 National Education Advocacy Initiative With Expanded Program
News Corp set to shine a light on the nation's schools in new series, giving illegal bikie gangs a well-earned rest.
Decoding The Consumer Maze: Urban List Report Reveals How Modern Shoppers Spiral From Discovery To Purchase
Latest report unravels a shopper's journey from the joy of discovery through to a nasty letter from a debt collector.
Cosmo Returns To Australia!
Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.
People & Culture Consultancy Human Kind Collective Launches To Plug HR Gap For Media Agencies
Does the very mention of HR have you struggling to remember last year's Christmas party? Get the sweats with this news.
‘We Want To Be A Growth Partner, Not Just A Media Buyer Or Someone That Makes Ads’ – Bohemia Boss On Agency’s Ambition
B&T's chatting with Bohemia boss Paul ‘Hutch’ Hutchison. Although we do think 'the dagger' a far superior nickname.
Initiative’s Geoff Clarke: ‘Youth Hits Targets With Enthusiasm, Experience Hits The Targets You Can’t See’
Initiative’s CCO Geoff Clarke on the value of experience in agencies. Not to mention quoting lines from Pulp Fiction.
The Iconic Teams Up With 5 Aussie Athletes For Latest Campaign
Fashion label brings in the athletes for new campaign, many of whom appear to have prepped with re-runs of Zoolander.
Seven West Media Secures New Director Of News & Current Affairs
After a tumultuous few weeks, Seven unveils director of news & current affairs. And B&T never uses tumultuous lightly.
Seven Network Expands NSW Sales Team With Two New Group Business Directors
Seven ramps up its NSW sales team. Both of whom are well versed in pronouncing Manu Feildel's croque-monsieur.