Bohemia Snares Schneider Electric’s Local Media Business

Bohemia Snares Schneider Electric’s Local Media Business

Continuing a recent run of new business wins, Bohemia has been appointed by Schneider Electric to lead its media strategy, planning and buying after a competitive pitch.

Headquartered in France, Schneider Electric is the global specialist in energy management and automation, with 144,000 employees serving customers in more than 100 countries worldwide.  From the simplest of switches to complex operational systems, Schneider’s technology, software and services improve the way its customers manage and automate their operations.

Chris Quinn, Schneider Electric’s VP of marking communications and digital customer experience for the Pacific, said: “Our connected technologies reshape industries, transform cities and enrich lives. At the heart of what we do is a focus on innovation, customer centricity and digitisation.

“We look to partner with organisations that share our common values, but also challenge us to continue to think differently.”

The account was won in a competitive pitch that saw a number of media agencies and the M&C Saatchi-owned Bohemia compete.

James Collier (pictured above) from Bohemia said: “We are thrilled to be working with Schneider Electric.  They are an impressive global business with an ever-increasing local profile. Our focus will be on realising their growth agenda and we can’t wait to get started.”




Please login with linkedin to comment

Bohemia Schneider Electric

Latest News

CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
  • Marketing

CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent

Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]

by B&T Magazine

B&T Magazine
GoTransit Media Group Unveils The Power Of Regional Transit Advertising
  • Partner Content

GoTransit Media Group Unveils The Power Of Regional Transit Advertising

New research by GoTransit and Rapid Media has unveiled the effectiveness of transit advertising in engaging with regional audiences, demonstrating positive uplift results across key brand metrics. Engaging Fiftyfive5, GoTransit conducted a brand study to assess the impact of Bus and Light Rail advertising on the target audience by measuring Recall, Branding, Diagnostics, and Impact. […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of Promotions For Special Senior Creative Leadership Team
  • Advertising

Slew Of Promotions For Special Senior Creative Leadership Team

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]