SugarCRM Appoints Jaywing For Brand & Digital Brief

SugarCRM Appoints Jaywing For Brand & Digital Brief
Tim Addington
By Tim Addington



Global CRM challenger brand SugarCRM has announced it has appointed digital marketing player Jaywing to lead its continued expansion into the Asia-Pacific (APAC) and Japanese markets.

Jaywing’s brief is to play to Sugar’s strengths as an agile CRM vendor with an easy-to-use interface and industry-leading customer experience.

The work encompasses brand positioning, creative, content, landing pages, PPC, social advertising, display and SEO.

Following the early success of SugarCRM’s recently-launched ‘Mavericks’ campaign in Australia and New Zealand (see above picture), which was created by Jaywing, it will now roll out in the UK, Germany, France, Spain, Benelux countries and Scandinavia.

Veronica Mikhail, senior director of marketing for the APAC and Japan at SugarCRM, said: “From the moment I met Jaywing, I knew there was a meeting of minds.

“As we do, they also offer a sophisticated product with a straightforward approach to delivering it. The team is top quality.

“They’re hugely responsive, professional and great fun to work with. In a very short space of time, we had creative work we love and a campaign strategy focused on driving results, encompassing channels we hadn’t previously exploited.

“The results have been delivering ahead of target right from the start. Jaywing’s integrated, customer-centric approach to campaign design resonates with what we advocate ourselves, and we look forward to our continued relationship.”

Tom Geekie, managing director of Jaywing, said: “There’s nothing more exciting than a client with a clear vision, ambition and desire to get things done.

“It’s clear that there is a reason Sugar receives the highest Net Promoter Score of all major CRM vendors, and it’s a joy to work with a market-challenging product and brand.

“The campaign is a product of collaborative work across Jaywing, combining a range of our services in a truly joined-up way.”




Please login with linkedin to comment

influence Jaywing

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]