Walter Thompson Sydney Releases Christmas Outdoor Campaign For Sydney Dogs & Cats Home

Walter Thompson Sydney Releases Christmas Outdoor Campaign For Sydney Dogs & Cats Home

As part of its ongoing pro bono relationship with Sydney Dogs & Cats Home, J. Walter Thompson Sydney has launched an outdoor campaign encouraging people to give a rescue pet a home this Christmas.

Sydney Dogs & Cats Home general manager, Claire Garth, said, “We are the only pet shelter in Sydney to never place a time limit on the animals in our care.

“To remain viable, we rely on the generosity of the community to ensure we can continue finding new homes for thousands of abandoned pets every year.”

The work taps into the pre-Christmas mindset when people are pre-occupied with shopping.

SC&DH OOH CAT[1]-page-001

Garth added, “At Christmas time, when people are all wrapped up in the spirit of giving, we wanted to remind them that giving a rescue pet a home is the greatest gift of all, and for those unable to adopt, donating to our cause helps us to continue giving second chances to every animal in need.”  

This campaign builds on J. Walter Thompson’s previous work for SD&CH, including the hugely successful #AlmostHomeless campaign which helped generate the 10,000 signatures needed to lobby the NSW Government to find a new home for the shelter. As well as the ongoing #FollowAStray Instagram campaign which aims to turn Travis Barker the Stray into a celebrity who can raise funds for the shelter through advertising.

SC&DH OOH DOG[1]-1 low res

Creative Credits:

Creative agency: J. Walter Thompson

Executive Creative Director: Simon Langley

Creative Director/Art Director: John Lam

Creative Group Head/Writer: Laurie Geddes

Agency Producer: Anastasia Nielsen

Group Account Director: Bruce Pywell

Account Manager: Amanda Porritt

Planner: Heather Morrisson

Photographer: Jonathan May

Retoucher: Ian Connor

 




Please login with linkedin to comment

Latest News

New PR Subscription Changing The Game For Aussie Start Ups
  • Advertising

New PR Subscription Changing The Game For Aussie Start Ups

A new subscription service is changing the game for Australian start-ups for a fixed cost of less than one thousand dollars a month. In this economic climate we know that start-ups are finding it difficult to afford advertising as well as robust public relations campaigns. Project Ignite empowers these Founders to get some initial cut-through […]

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl
  • Media

Paul Kent At Centre Of Fresh Scandal After Alleged Street Brawl

In this week’s edition of sports professionals behaving badly, controversial Daily Telegraph NRL journalist and host of Fox Sports’ NRL 360, Paul Kent, is in hot water (again) over a video posted to social media allegedly depicting him in a violent brawl outside Totti’s in Sydney’s Inner West. The clip allegedly depicts Kent engaged in […]

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role
  • Marketing

DiDi Taps Disney’s Tim Farmer For Head Of Brand Marketing Role

DiDi has appointed Tim Farmer as head of brand marketing in Australia and New Zealand. Prior to his new role at the rideshare company, Farmer spent eight years at The Walt Disney Company, rising from a partnerships lead to become its marketing director responsible for Disney+, Marvel, Pixar, Searchlight and Nat Geo. “One of the […]

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed
  • Technology

As Sure As Night Becomes Day, The End Of Third-Party Cookies Has Been Delayed

Last week, Google took the not-unexpected step of delaying the end of third-party cookies again. Citing “ongoing challenges” and “divergent feedback” from different corners of the digital advertising industry, Google delayed the end of third-party cookies from the “second half of Q4” to early 2025. Much of the dragging has come from Google having to […]

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

In A Fragmented World, Engagement Is King
  • Partner Content

In A Fragmented World, Engagement Is King

Media executives from Australia’s top agencies sat down with B&T TV to discuss how media fragmentation is impacting advertising spend. Few will deny that measurement is key when it comes to deciding where to allocate ad dollars. With media more fragmented than ever, which metrics to use is less clear. As Nik Doble, Mindshare’s national […]

Partner Content

by B&T Magazine

B&T Magazine
Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]