Connected Cars The New Frontier For ABC Radio
ABC Radio app now ready for the connected car and available via Apple CarPlay and Android Auto. App users will never miss a news update, as the new release also includes hourly news bulletins featured as segmented audio and available at any time.
Connected car users can access their favourite podcasts and streamed or segmented content from stations like ideas network RN, youth network triple j, local metro or regional stations, ABC Classic FM and music network Double J by using their Apple or Android smartphones to connect to their car’s infotainment system.
Using the ABC Radio app allows drivers and their passengers to enjoy the full spectrum of ABC Radio content, both live and on demand, whenever and wherever they want.
Connected car penetration is due to grow by a million cars from 2.0 per cent to 8.4 per cent in 2020, (Statista 2016) and ABC Radio is at the forefront of the Australian connected car experience.
“Today’s audiences expect connectivity in every sphere of their lives, including the car space,” said ABC director of radio, Michael Mason.
“Around one third of Australian radio listening happens in the car, so by entering the connected car space we’re meeting audiences where they want to be found.”
ABC Radio will further develop its app in 2017 to bring users an even more tailored and personalised audio experience.
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